Programs and Funding

  • Brand USA is the destination marketing organization for the United States which works closely with the travel industry to maximize the economic and social benefits of travel.
  • This free certification helps frontline workers become Colorado experts and grow their Colorado-style hospitality.
  • This program is a series of recovery programs that support Colorado tourism destinations and tourism industry associations negatively impacted by the COVID-19 pandemic.
  • This is a four-month program and grant opportunity that supports destinations that are in the early stages of the place lifecycle.
  • This program provides training and facilitated discussions for tourism destinations that want to advance a tourism-related strategy.
  • This incentive provides a 10% cash rebate against eligible hard costs for hosting meetings and events in Colorado that take place on or after July 1, 2021 and on or before June 30, 2024.
  • This grant provides up to 50% of eligible direct support costs, not to exceed $200,000 for hosting events in Colorado that take place on or before December 31, 2022.
  • This grant helps nonprofits, destination marketing organizations, municipalities, and counties market themselves to increase traveler spending in Colorado.
  • This program provides funding to eligible applicants to support the economic recovery of the travel and tourism industry in Colorado through the execution of tourism marketing and promotional campaigns.