Colorado Tourism Office
The mission of the Colorado Tourism Office (CTO) is to generate traveler spending through the promotion and development of compelling, sustainable travel experiences throughout our four-corner state. We accomplish this goal through a statewide collaboration with destination marketing organizations, local communities, and private businesses.
The Colorado Tourism Office fields "Come to Life" marketing campaigns targeting national and international travelers. We manage Colorado.com and print the Official State Vacation Guide and the Official State Highway Map. In collaboration with public and private partners, we operate 10 Colorado Welcome Centers at major gateways to the state.
Tourism is one of the most powerful drivers of Colorado’s economy, creating jobs faster than any other industry. It fuels business income and tax revenues that support everything from schools to transportation to municipal services, through these impact areas:
- nationally focused marketing and communications
- international tourism promotion
- destination development
- industry partnerships
- visitor services
- destination stewardship
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Tourism Programs and Funding
Marketing and public relations promotion
We run marketing campaigns to promote the state. We also help our tourism partners promote themselves through these programs:
- Tourism Print Marketing Promotion
- Colorado.com Advertising Opportunities
- Tourism Public Relations Promotion
- Tourism Paid Media Co-op
- Tourism Social Media Co-op
Destination development
The Colorado Rural Academy For Tourism helps communities integrate tourism into their economic development strategies through four programs. Our destination development team also works on our regional branding efforts as a part of our tourism strategy developed in 2017.
International tourism
This program markets the state to international visitors through trade shows, Brand USA marketing program, and the international tourism cooperative.
Grants and funding
The Colorado Tourism Office has programs to help fund your destination's marketing and management efforts as well as to help attract events.
- Tourism Marketing Matching Grant
- Tourism Management Grant
- Tourism Recovery Marketing Grant
- Meeting & Events Incentive Rebate
- CRAFT Implementation Funding
Additional industry partner programs
- Care for Colorado
- Colorado Concierge
- Colorado Tourism Leadership Journey
- Colorado Governor's Tourism Conference
- National Travel and Tourism Week
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