Colorado Tourism Office

Colorado Tourism Office

The mission of the Colorado Tourism Office (CTO) is to generate traveler spending through the promotion and development of compelling, sustainable travel experiences throughout our four-corner state. We accomplish this goal through a statewide collaboration with destination marketing organizations, local communities, and private businesses.

The Colorado Tourism Office fields "Come to Life" marketing campaigns targeting national and international travelers. We manage Colorado.com and print the Official State Vacation Guide and the Official State Highway Map. In collaboration with public and private partners, we operate 10 Colorado Welcome Centers at major gateways to the state.

Tourism is one of the most powerful drivers of Colorado’s economy, creating jobs faster than any other industry. It fuels business income and tax revenues that support everything from schools to transportation to municipal services, through these impact areas:

  • nationally focused marketing and communications
  • international tourism promotion 
  • destination development
  • industry partnerships
  • visitor services
  • destination stewardship

Public Meetings  Request a CTO Speaker  Create a free listing on Colorado.com

Tourism Programs and Funding

Marketing and public relations promotion

We run marketing campaigns to promote the state. See our latest advertising campaigns. We also help our tourism partners promote themselves through these programs:

Destination development

The Colorado Rural Academy For Tourism helps communities integrate tourism into their economic development strategies through four programs. Our destination development team also works on our regional branding efforts as a part of our tourism strategy developed in 2017.

International tourism

This program markets the state to international visitors through trade shows, Brand USA marketing program, and the international tourism cooperative.

Grants and funding

The Colorado Tourism Office has programs to help fund your destination's marketing efforts.

Additional industry partner programs

All CTO Programs and Funding

Connect Further

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Follow the Colorado Tourism Buzz for timely industry updates.

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Sign up to receive the Tourism Tuesday newsletter, which provides weekly updates on Colorado Tourism Office programs.