CTO Departments and Programs

The Colorado Tourism Office is made up of 3 different departments. Each department is a reflection of the needs of our partners, visitors, cultural and natural resources, and residents. 

Destination Stewardship

We support tourism in Colorado through a transformational, holistic approach that seeks to find harmony between quality of life for residents and a strong visitor economy while protecting our cultural and natural resources. We are seeking to find ways to have tourism be part of the solution for visitors, residents, businesses and the environment.

Destination stewardship homepage

Follow this link to learn more about the Destination Stewardship Strategic Planning Initiative

CTO Marketing 

The CTO Marketing team advances Colorado’s competitive position as a leading four-season destination and strengthens the state’s economic growth through championing a strong Colorado brand, influencing travel to all four-corners of the state and promoting responsible travel while collaborating with industry partners. 

CTO marketing homepage

International Tourism

CTO engages international representation in key markets to ensure Colorado is included in key operators’ tour itineraries and to raise consumer awareness of Colorado. CTO also provides marketing incentives to attract nonstop international flights into DEN. 

International tourism homepage

Grants and Funding

The Colorado Tourism Office has programs to help fund your destination's marketing and management efforts as well as to help attract events. 

Grants and funding homepage

Sign up for email updates

Sign up to receive the Tourism Tuesday newsletter, which provides weekly updates on Colorado Tourism Office programs.