Colorado Tourism Board

Colorado Tourism Board

The Colorado Tourism Office is overseen by the Colorado Tourism Board. The board consists of 11 members appointed by the Governor and 4 Colorado legislators. 

The board works on:

  • Strategy: To review, approve and provide oversight of a cohesive Colorado tourism strategy.
  • Policy: To advise the Colorado Tourism Office on major initiatives and development of policy, including legislative initiatives, with broad impact on the tourism industry.
  • Fiscal Integrity: To ensure fiscal integrity of Colorado tourism funding by reviewing and approving the annual budget for the Colorado Tourism Office. The board also reviews the Colorado Tourism Office's recommendations of vendors for final contractual approval.
  • Advocacy: To advocate for the Colorado tourism industry, including advocacy for funding resources to sustain and build Colorado’s competitive advantage.

Board Members Public Meetings

Upcoming Meetings, Agendas, and Minutes

January 13, 2021 Agenda Minutes
March 17, 2021 Agenda Minutes
May 19, 2021 Agenda Minutes
July 14, 2021 Agenda Minutes
September 15, 2021 Agenda  
November 3, 2021 Agenda  


January 15, 2020 Agenda Minutes
March 18, 2020 Agenda Minutes
April 17, 2020 Agenda Minutes
May 20, 2020 Agenda Minutes
June 16, 2020 Agenda Minutes
July 22, 2020 Agenda Minutes
September 16, 2020 Agenda Minutes

January 16, 2019 Minutes
March 20, 2019 Minutes
May 22, 2019 Minutes
June 20, 2019 Minutes
August 6 and 7, 2019 Minutes
September 29, 2019 Minutes
November 13, 2019 Minutes

Committees and Advisory Groups

Each of these standing committees ensures the industry's input on Colorado Tourism Office initiatives and is chaired by a Colorado Tourism Board member. The Colorado Tourism Office also names task forces to seek industry input into short-term initiatives from time to time.

The Destination Development Committee meets quarterly to share resources and discuss barriers and opportunities for developing and managing tourism across the state.

Review the committee's roles and operating procedures.


Chair: Pete Piccolo, Bicycle Colorado
Vice chair: Laura Valdez, Fort Collins Museum of Discovery

Colorado Tourism Office team members:
Andrew Grossmann
Hilary Lewkowitz

Cassidee Shull, Colorado Association of Virticulture & Enology
Corry Mihm, Project Works 
Dale Heckerson, Trinchera Ranch
Kale Mortensen, Alamosa Convention & Visitors Bureau
Kelli Hepler, Graphox Design and Advertising
Kelly Kirkpatrick, Mesa Verde Country Visitor Information Bureau 
Marilee Johnson, Logan County Government
Nancy Kramer, Northwest Colorado Cultural Heritage Program
Rick Wallner, Canyons & Plains of Southeast Colorado Regional Heritage Task Force
Tom Kleinshnitz, Moffat County Tourism Association

Ex-officio members:
Chris Bowles, History Colorado
Christy Costello, Colorado Creative Industries
Danielle Trotta, Colorado Department of Agriculture
Debbie Lininger, Colorado Parks and Wildlife
Shadia Lemus, History Colorado
Traci Stoffel, Colorado Department of Local Affairs/Main Street Program

The International Promotion Committee helps develop an international program to drive and promote travel to Colorado from international markets.

Review the committee's roles and operating procedures.


Chair: Lucy Kay, Breckenridge Tourism Office

Colorado Tourism Office team member: Andrea Blankenship 

Chris Pilley, Rocky Mountain Holiday Tours
Jennifer VanGilder, Vail Resorts
Jesse Davis, Visit Denver
Katy Schneider, Visit Fort Collins
Kiera Skinner, Visit Telluride
Laura Jackson, Denver International Airport
Lisa Langer, Visit Glenwood Springs
Mary Motsenbocker, International Tourism Marketing
Nicolas Barrancos, Alterra Mountain Company
Percy Stevens, Visit Durango

The Leadership Committee helps develop the Colorado Tourism Leadership Journey to activate the full potential of Colorado tourism through its people.

Review the committee's roles and operating procedures.


Chair: Alex Boian, Vail Resorts

Colorado Tourism Office team members:
Jill Corbin
Kaiti Jacobson

Members:Pamela Denahy, Visit La Junta
Mark Gasta, University of Colorado Boulder
Christian Hardigree, Metro State University Denver
Donielle Kitzman, Visit Pueblo Convention & Visitors Bureau
Doug Price, Visit Colorado Springs
Tammie Thompson-Booker, Valor Hospitality Partners
Ian Steyn, Hospitality industry Investments
Amie Mayhew, Colorado Hotel & Lodging Association 

The Tourism Marketing Subcommittee helps develop marketing strategies and campaigns that inspire travel to Colorado.

Review the committee's roles and operating procedures.


Chair: Bob Stinchcomb, Alterra Mountain Company

Colorado Tourism Office team members:
Shelley Cooper
Natazshya Rodriguez

Amy Long, Colorado Springs CVB
Brett Howard, Go Breck 
Elizabeth Fogarty, Visit Grand Junction
Justin Bresler, VISIT DENVER , 
Katy Schneider, Visit Fort Collins
Pamela Denahy, Visit La Junta
Rachel Brown, Visit Durango 

The Inclusivity in Travel Advisory Group provides the Colorado Tourism Office with recommendations to develop and promote travel experiences centering on the interests and preferences of diverse travel audiences. The group also works to identify strategies creating and supporting a welcoming and safe environment for diverse travelers, in keeping with Governor Polis’ goal of promoting equity, diversity and inclusion throughout Colorado.

Review the committee's roles and agreements.


Laura Valdez, Fort Collins Museum of Discovery
Wanda James, Simply Pure

Honorary Chairs: Elliott Ferguson, Destination D.C.

Facilitator: Annie Kao, Ascent Inclusion Consulting, Inc. 

Colorado Tourism Office team members:
Jackson Feld

Andrea Albo, Denver International Airport
Andrea Moore, The Wayfaring Band, Inc. 
Bryan Martin, Big City Mountaineers
Chelsea Elder, Adaptive Adventures
Christian Hardigree, Metropolitan State University-Denver
Cristi Lott, IHG (Intercontinental Hotels Group)
Crystal Egli, Inclusive Journeys
Dawn Nudell Richardson, Rising Sun Distillery
Eric Hiraga, Denver Office of Economic Development
Gary Schluter, Rocky Mountain Holiday Tours, LLC. 
Dr. Gerilyn Davis, Inclusion on the Slopes
Helanius Wilkins, University of Colorado Boulder
Janice Sinden, Denver Center for the Performing Arts
Kathryn Redhorse, Colorado Commission of Indian Affairs
Rep. Leslie Herod, State Representative
Magda King, Antlers at Vail
Mar Naibi, Pure Adventures
Marissa Volpe, History Colorado
Meera Rosser, Jacobs Entertainment
Patricia Cameron, Blackpackers
Sonia Riggs, Colorado Restaurant Association
Rep. Sonya Jaquez Lewis, State Representative
Taishya Adams, Outdoor Afro, Colorado Parks & Wildlife
Thomas Davidson, Summit County