Colorado Tourism Board
The Colorado Tourism Office is overseen by the Colorado Tourism Board. The board consists of 11 members appointed by the Governor and 4 Colorado legislators.
The board works on:
- Strategy: To review, approve and provide oversight of a cohesive Colorado tourism strategy.
- Policy: To advise the Colorado Tourism Office on major initiatives and development of policy, including legislative initiatives, with broad impact on the tourism industry.
- Fiscal Integrity: To ensure fiscal integrity of Colorado tourism funding by reviewing and approving the annual budget for the Colorado Tourism Office. The board also reviews the Colorado Tourism Office's recommendations of vendors for final contractual approval.
- Advocacy: To advocate for the Colorado tourism industry, including advocacy for funding resources to sustain and build Colorado’s competitive advantage.
Committees and Advisory Groups
Each of these standing committees ensures the industry's input on Colorado Tourism Office initiatives and is chaired by a Colorado Tourism Board member. The Colorado Tourism Office also names task forces to seek industry input into short-term initiatives from time to time.
The Destination Development Committee meets quarterly to share resources and discuss barriers and opportunities for developing and managing tourism across the state.
Review the committee's roles and operating procedures.
Members
Chair: Pete Piccolo, Bicycle Colorado
Vice chair: Laura Valdez, Fort Collins Museum of Discovery
Colorado Tourism Office team members:
Andrew Grossmann
Elizabeth O'Rear
Members:
Amy Dugan, Visit Greeley/Greeley Area Chamber of Commerce
Cassidee Shull, Colorado Association of Virticulture & Enology
Corry Mihm, Colorado Agritourism Association
Dale Heckerson, Trinchera Ranch
Kale Mortensen, Alamosa Convention & Visitors Bureau
Kelli Hepler, Graphox Design and Advertising
Kelly Kirkpatrick, Mesa Verde Country Visitor Information Bureau
Marilee Johnson, Logan County Government
Nancy Kramer, Northwest Colorado Cultural Heritage Program
Rick Wallner, Canyons & Plains of Southeast Colorado Regional Heritage Task Force
Tom Kleinshnitz, Moffat County Tourism Association
Ex-officio members:
Chris Bowles, History Colorado
Christy Costello, Colorado Creative Industries
Danielle Trotta, Colorado Department of Agriculture
Debbie Lininger, Colorado Parks and Wildlife
Gayle Langley, Colorado Department of Local Affairs/Main Street Program
Nathan Fey, Office of Outdoor Recreation Industry
Shannon Haltiwanger, History Colorado
The International Promotion Committee helps develop an international program to drive and promote travel to Colorado from international markets.
Review the committee's roles and operating procedures.
Members
Chair: Lucy Kay, Breckenridge Tourism Office
Colorado Tourism Office team member: Andrea Blankenship
Members:
Barb Bowman, Bowman & Associates
Gary Schluter, Rocky Mountain Holiday Tours
Jesse Davis, Visit Denver
Katy Schneider, Visit Fort Collins
Kiera Skinner, Visit Telluride
Laura Jackson, Denver International Airport
Lisa Langer, Glenwood Springs Chamber Resort Association
Mary Motsenbocker, International Tourism Marketing
Molly Keech, Cherry Creek Shopping Center
Nicolas Barrancos, Alterra Mountain Company
The Leadership Committee helps develop the Colorado Tourism Leadership Journey to activate the full potential of Colorado tourism through its people.
Review the committee's roles and operating procedures.
Members
Chair: Doug Price, Visit Colorado Springs
Vice chair: Tammie Thompson-Booker, Valor Hospitality Partners
Colorado Tourism Office team members:
Jill Corbin
Emily Haddaway
Members:
Amie Mayhew, Colorado Hotel and Lodging Association
Christian Hardigree, Metro State University Denver
Donielle Kitzman, Visit Pueblo Convention & Visitor's Bureau
Ian Steyn, Cruise Inn RV Parks
Mark Gasta, Colorado University
Meera Rosser, Jacobs Entertainment Inc
Pamela Denahy, Visit La Junta
The Tourism Marketing Subcommittee helps develop marketing strategies and campaigns that inspire travel to Colorado.
Review the committee's roles and operating procedures.
Members
Chair: Bob Stinchcomb, Alterra Mountain Company
Colorado Tourism Office team members:
Shelley Cooper
Abby Leeper
Natazshya Rodriguez
Members:
Amanda Watkins, Colorado Ski Country USA
Amy Long, Colorado Springs CVB
Brett Howard, Go Breck
Elizabeth Fogarty, Visit Grand Junction
Justin Bresler, VISIT DENVER
Kara Stoller, Steamboat Springs Chamber Resort Association
Pamela Denahy, City of La Junta
Rachel Brown, Visit Durango
The Inclusivity in Travel Advisory Group provides the Colorado Tourism Office with recommendations to develop and promote travel experiences centering on the interests and preferences of diverse travel audiences. The group also works to identify strategies creating and supporting a welcoming and safe environment for diverse travelers, in keeping with Governor Polis’ goal of promoting equity, diversity and inclusion throughout Colorado.
Review the committee's roles and agreements.
Members
Co-Chairs:
Laura Valdez, Fort Collins Museum of Discovery
Wanda James, Simply Pure
Honorary Chairs: Elliott Ferguson, Destination D.C.
Facilitator: Annie Kao, Ascent Inclusion Consulting, Inc.
Colorado Tourism Office team members:
Cathy Ritter
Jackson Feld
Members:
Andrea Albo, Denver International Airport
Andrea Moore, The Wayfaring Band, Inc.
Bryan Martin, Big City Mountaineers
Chelsea Elder, Adaptive Adventures
Christian Hardigree, Metropolitan State University-Denver
Cristi Lott, IHG (Intercontinental Hotels Group)
Crystal Egli, Inclusive Journeys
Dawn Nudell Richardson, Rising Sun Distillery
Eric Hiraga, Denver Office of Economic Development
Gary Schluter, Rocky Mountain Holiday Tours, LLC.
Dr. Gerilyn Davis, Inclusion on the Slopes
Helanius Wilkins, University of Colorado Boulder
Janice Sinden, Denver Center for the Performing Arts
Kathryn Redhorse, Colorado Commission of Indian Affairs
Rep. Leslie Herod, State Representative
Magda King, Antlers at Vail
Mar Naibi, Pure Adventures
Marissa Volpe, History Colorado
Meera Rosser, Jacobs Entertainment
Patricia Cameron, Blackpackers
Sonia Riggs, Colorado Restaurant Association
Rep. Sonya Jaquez Lewis, State Representative
Taishya Adams, Outdoor Afro, Colorado Parks & Wildlife
Thomas Davidson, Summit County
Upcoming Meetings, Agendas, and Minutes
| January 13, 2021 | TBD |
| March 17, 2021 | TBD |
| May 19, 2021 | TBD |
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