Program Summary

The Colorado Tourism Office (CTO) and Leave No Trace founded the Care for Colorado Coalition in 2020. Now an alliance of more than 200 state/federal agencies, local governments, destinations and outdoor recreation and tourism businesses, the coalition is dedicated to protecting Colorado's environmental and cultural resources by inspiring responsible travel and empowering visitors and residents to be active stewards of our communities and outdoor spaces.

The CTO supports and activates this collaborative network of partners by providing resources to implement strategies from the Destination Stewardship Strategic Plan that guide and positively influence traveler behavior.

Overview

Type: Education and training

For: Tourism partners and communities

OEDIT division: Colorado Tourism Office

Becoming a Care for Colorado Coalition Partner is simple and free!

In order to join the Coalition, organizations will complete this brief Join the Care for Colorado Coalition form and commit to following the CTO's Destination Stewardship Guidelines and actively participating in the Coalition.

The Coalition is open to any tourism or outdoor recreation business, organization or agency committed to protecting Colorado's communities and public lands while promoting responsible and respectful visitor experiences. This includes, but is not limited to:

Federal, state and local land managers
Government entities (local governments and federally recognized tribes)
Destination management organizations (DMOs)
Lodging tax boards committees or panels
Chamber of commerce or chamber resort associations
Guides and outfitters
Tourism businesses
Outdoor nonprofit organizations (friends groups, conversation organizations, etc.)
Outdoor retailers
Statewide or regional tourism industry associations
Hospitality providers (hotels, STRs, restaurants, breweries, etc.)

Partners in the Coalition will receive the following benefits to help support their stewardship efforts:

Opportunity to share Destination Stewardship success stories through the CTO's channels and Coalition meetings.
Use of Care for Colorado Coalition logo.
Use of customizable Do Colorado Right Leave No Trace assets.
Subscription to the monthly Care for Colorado newsletter.
Opportunity to collaborate with partners from across the state at quarterly Coalition meetings.
Access to Destination Stewardship events, toolkits and other resources.

Please email program manager, Faith Overall, at faith.overall@state.co.us with any questions.