Program Summary

The Colorado Tourism Office (CTO) and Leave No Trace founded the Care for Colorado Coalition in 2020. Now an alliance of more than 200 statewide organizations, state/federal agencies, local governments, destinations and outdoor recreation and tourism businesses, the coalition is dedicated to educating Coloradans and visitors on how to protect the state’s extraordinary natural and cultural resources.

The coalition promotes the seven Care for Colorado Leave No Trace Principles, which were created as a direct response to concerns about visitor impacts on our cultural and natural resources. Our goal is to encourage widespread adoption and awareness of these principles by communities, residents, and visitors, empowering everyone to protect the experiences they love in Colorado.

The seven Care for Colorado Leave No Trace Principles are:

Know Before You Go
Stick To Trails
Leave It As You Find It
Trash the Trash
Be Careful With Fire
Keep Wildlife Wild
Share Our Parks & Trails

Overview

Type: Education and training

For: Tourism partners and communities

OEDIT division: Colorado Tourism Office

Becoming a Care for Colorado Coalition Partner is simple and free!

Join forces with 200+ tourism and outdoor recreation-related businesses and organizations who are passionate about preserving and protecting Colorado’s cultural and natural resources. As a Coalition Partner you will receive access to marketing assets, communication materials and educational resources to help you educate visitors and residents on how to enjoy Colorado respectfully and responsibly.

As a Partner, we make it easy for you to share curated messaging through your own media channels and networks. Partners receive access to the following Care for Colorado Coalition benefits:

Use of Care for Colorado Leave No Trace Principles and customizable assets in your organization’s marketing, communications and educational resources.
Opportunity to connect and collaborate with over 200 businesses, agencies and organizations from across the state through the quarterly Care for Colorado Coalition Meetings.
Subscription to the themed monthly Care for Colorado Coalition Newsletter with curated messaging for you to share with your networks.
Access to customized CTO and Leave No Trace education opportunities.

How to become a Coalition Partner

If you are interested in becoming a Care for Colorado Coalition Partner fill out this form or email the program manager, Faith Overall at faith.overall@state.co.us.

You are eligible to become a Coalition Partner if you are a:

Statewide, regional, or local tourism-related or outdoor recreation organization or association
Local government or federally recognized tribe
Local or regional destination marketing and/or management organization
Local or regional tourism advisory board
Local or regional chamber of commerce
Local statewide or federal agency
Travel-related organization or business