Care for Colorado Program

The Care for Colorado program is made up of a coalition of partners across the state that share important messaging about preserving and protecting our state’s natural resources. The program includes two toolkits that provide messaging, graphics, and videos for partners and communities to share through their marketing channels.

The program promotes seven principles for sustainability through carefully crafted messaging, graphics and videos. The seven Care for Colorado principles are:

  • Know Before You Go
  • Stick To Trails
  • Leave It As You Find It
  • Trash the Trash
  • Be Careful With Fire
  • Keep Wildlife Wild
  • Share Our Parks & Trails

The Colorado Tourism Office created a first-of-its-kind partnership with the Leave No Trace Center for Outdoor Ethics to develop the Care for Colorado Program, which is just one part of the office's overall Destination Stewardship Plan.


Type: Education and training

For: Tourism partners and communities

OEDIT division: Colorado Tourism Office

The program is supported by two separate toolkits that provide messages, graphics, and videos for partners to share.

The Care for Colorado Principles Toolkit can be used by communities to inspire both Colorado residents and visitors to protect Colorado's special places through the seven principles. New videos and graphics are regularly developed to continue promoting the seven principles. For example, new videos were created to explain proper trail etiquette.

The Care for Coloradans Responsible Tourism Toolkit helps raise awareness for sharing care not only for Colorado destinations but for visitors and those who call our destinations home. Timely messaging and resources are shared each month. For example, wildfire education messaging and resources are shared during the month of August.

Join forces with the Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics to promote responsible tourism and protect Colorado’s valuable resources. You can become either a stewardship partner or stewardship member

The partner and member benefits of joining the Care for Colorado coalition are:

  • use of the official Care for Colorado Coalition Stewardship Partner or Member Digital Badge
  • recognition on the Leave No Trace website and the Care for Colorado Coalition industry micro-site as an official Care for Colorado Coalition Stewardship Partner or Member
  • recognition in references on, Colorado Tourism Office publications and in other channels as appropriate
  • permission to use the Care for Colorado Principles in the organization’s messaging language
  • permission to customize the "Are You Colo-Ready?" brochure
  • subscription to the Care for Colorado Coalition e-newsletter

How to become a stewardship partner

You are eligible to become a stewardship partner if you are a:

  • statewide or regional trade association
  • statewide/federal agency
  • travel-related business 

Each stewardship partner signs an individual annual agreement with Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics agreeing to help promote the Care for Colorado messaging and the opportunity for members/users/employees to become part of the initiative.

If you are interested in becoming a stewardship partner, email the program manager below.

How to become a stewardship member

You are eligible to become a stewardship member if you are a member of a:

  • trade association
  • statewide/federal agency
  • employee of a for-profit business that is a stewardship partner

Register with Leave No Trace to become a stewardship member and demonstrate a commitment to Colorado stewardship and sustainability. Statewide trade associations and government agencies are exempted from membership fees.

The Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics have formed partnerships with the following organizations to develop an education strategy aimed at encouraging their guests to be good stewards of the places they visit in Colorado, whether cultural or historic sites or waterways, trails, parks and open spaces.

The Stewardship Partners that have signed on are:

  • Bicycle Colorado
  • U.S. Bureau of Land Management
  • Colorado Association for Viticulture and Enology
  • Colorado Association of Destination Marketing Organizations
  • Colorado Association of Ski Towns
  • Colorado Campground and Lodging Owners Association
  • Colorado Department of Transportation
  • Colorado Dude and Guest Ranch Association
  • Colorado Hotel and Lodging Association
  • Colorado Mountain Club
  • Colorado Parks and Recreation Association
  • Colorado Parks and Wildlife
  • Colorado Scenic and Historic Byways
  • Colorado Wine Industry Development Board
  • Destination Colorado
  • Greater Outdoors Colorado
  • Tour Colorado

The Stewardship Members that have signed on are:

  • Aspen Alpine Guides
  • Aspen Chamber Resort Association
  • Aspen Expeditions
  • Breckenridge Tourism Office
  • Boulder Convention & Visitors Bureau
  • Canyon View RV Resort
  • Colorado Canyons Association
  • Downstream Adventures
  • Grand County Tourism
  • Echo Canyon River Expeditions
  • Feisty Spirits
  • Fountain Creek Watershed District
  • Fremont Adventure Recreation
  • Gunnison County Sustainable Tourism and Outdoor Recreation
  • Lake City, Colorado
  • Lively Tours and Talks
  • Mesa Verde Country
  • Palmer Land Trust
  • Pikes Peak Outdoor Recreation Alliance
  • Royal Gorge Region
  • Sage Outdoor Adventures
  • Spanish Peaks Country Huerfano County
  • Town of Vail Welcome Centers
  • Visit Colorado Springs
  • Visit Durango
  • Visit Fort Collins
  • Visit Montrose
  • Visit Pagosa Springs
  • Visit Pueblo
  • Wet Mountain Valley

“Autumn is a second spring when every leaf is a flower.” — Albert Camus

"Beleaf" it or not, fall is just around the corner! It is a wonderful time of year in Colorado. The change of seasons brings cooler temperatures, bugling elk and vibrant colors across the state. Despite the start of the school year and end of the summer travel season, crowds of adventurers can be found throughout Colorado, enjoying our spectacular landscapes painted in swaths of gold from the leaves of autumn aspen trees.

This month, we pulled together a suite of resources from Stewardship Partners to encourage visitors to "leaf it be" this fall. We hope you will share the assets below through all your channels to help support the protection of our precious natural resources this fall.

Jill Corbin, Interim Director, Colorado Tourism Office

Dana Watts, Executive Director, Leave No Trace Center for Outdoor Ethics

Help Us Share the Care for Colorado Monthly Messaging

Find more shareable assets >>

#CareForColorado Social Media Posts

Share any of the posts below to encourage visitors to Care for Colorado on all their adventures. Don’t forget to tag @VisitColorado and @LeaveNoTraceCenter on all your posts.

  • Enjoy viewing our aspens but refrain from leaving your mark. Carving into the bark of trees can make them susceptible to disease and pests and can have lasting impacts on our aspen groves. #CareForColorado #LeaveNoTrace
  • Let’s protect our forests and Leave No Trace. #CareForColorado #LeaveNoTrace
  • Watch out for each other when taking fall-color photos outside of the car. #CareForColorado #LeaveNoTrace #CDOT
  • When viewing fall colors, watch out for vehicles pulling off the roadways and parked on the sides of roads. #CareForColorado #LeaveNoTrace #CDOT
  • When viewing fall colors, motorists need to watch out for pedestrians! People will be out of their vehicles with their cameras. #CareForColorado #LeaveNoTrace #CDOT
  • When viewing fall colors, look out for other vehicles that may be traveling at lower speeds. #CareForColorado #LeaveNoTrace #CDOT
  • When viewing fall colors, vehicles should always find safe, designated areas to park. #CareForColorado #LeaveNoTrace #CDOT
  • When viewing fall colors, pedestrians are encouraged to be extremely diligent and watch out for passing cars and trucks. #CareForColorado #LeaveNoTrace #CDOT

Care for Colorado Additional Resources

New Colorado Concierge Training Module
The Colorado Tourism Office has launched a new Colorado Concierge hospitality training module entitled Inclusive Colorado Culture! Increase your knowledge of Colorado by completing this new training module containing practical guidance for advancing an inclusive culture and creating more welcoming experiences for diverse guests.

The training also introduces general Diversity, Equity and Inclusion (DEI) language and concepts, applied to Colorado tourism scenarios. This module was developed in partnership with the Inclusivity in Travel Advisory Group and Ascent Inclusion Consulting, a firm that provides guidance to advance DEI in the outdoor industry and the outdoor recreation economy.

2021 Gov Con Registration Is Open
Don’t miss your chance to secure the lowest rate possible for the annual Colorado Governor’s Tourism Conference Wednesday, Nov. 3, through Friday, Nov. 5, 2021. Gov Con 2021 will take place at the Pueblo Convention Center. Be sure to book your hotel room soon to ensure you get the hotel of your choice. Early Bird Registration ends Sept. 10, 2021.

Colorado Open Space Alliance Conference Registration Is Open
The COSA Steering Committee is excited to announce that registration for the 2021 conference is now open! Special welcome to Keep It Colorado members as we join forces with the Keep It Colorado Fall Summit. Early registration runs through August. Register for the conference >>

Thanks to our many generous sponsors, the registration fees are very affordable. Grand Hyatt special room rates expire on Sept. 19. Find details on the conference registration page >>

Scholarships are available!



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