National Travel and Tourism Week

National Travel and Tourism Week (NTTW) is a time to come together to honor the value that travel brings to the economy, local businesses, communities, and our well-being. As we look to the industry’s continued recovery process, this year’s theme is The Future of Travel and will be celebrated from May 1-7, 2022. 

The past two years have been the hardest the travel industry has ever faced. Lengthy closures. Record job loss. Difficulty rehiring. Uncertainty and anxiety. A life without travel and in-person connections was hard. But now, for National Travel and Tourism Week, the industry is setting our eyes on the future—the #FutureOfTravel.

How to get involved


Type: Industry wide event

For: Tourism Professionals

Event Date: May 1-7, 2022

OEDIT Division: Colorado Tourism Office

Join the Colorado Tourism Office (CTO) on May 3 from 12-1 pm MST to hear from Tim Wolfe, Director of CTO, and other industry leaders on the state of the industry followed by a live webinar announcing the 8 Frontline Tourism Worker Award Winners. Full agenda to come. 

Register Here

Governor Polis and the State of Colorado are planning a Celebrate Colorado weekend for May 6-8, 2022, aimed at invigorating Coloradans by showcasing a range of free and discounted activities that they can safely enjoy in their communities and across our great state. With magnificent outdoor recreation, world-class art, incredible historical attractions and more, the State of Colorado wants to thank Coloradans for their resiliency and strength with a weekend out with friends, family and neighbors. This is a perfect extension of National Travel & Tourism Week and a great way to engage residents and visitors alike.

We are looking to our wonderful tourism partners to help get the word out about any free and discounted activities/events going on in your destinations during this weekend. If you have any free or low-cost events/activities planned during this time, please input that information into this form and the state will promote your activity on the Celebrate Colorado website. For any questions, please reach out to Thank you for your support! 

Follow this link to view the Celebrate Colorado website

Use the toolkit below from U.S. Travel to get involved with NTTW and communicate through your channels the economic, social and community-wide benefits of travel. You'll find shareable assets such as:

  • Logos
  • Social media graphics
  • Zoom backgrounds
  • Sample blog posts 

View the full toolkit here.



We pride ourselves on our Colorado-style hospitality, and research has shown that it sets us apart from other destinations and brings back visitors time and time again. Every year, the CTO honors Colorado frontline workers for their tireless efforts in ensuring hospitality that guests cherish and remember.

Follow this link to learn more about our Top Frontline Tourism Worker award! 


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