International Tourism Trade Shows

The Colorado Tourism Office participates in major international tourism trade shows. Destination marketing organizations involved in international marketing can join the Colorado booth hosted by the Colorado Tourism Office. During the trade shows, you will meet with international tour operators to promote Colorado tourism products and itineraries, as well as various media outlets to promote travel to Colorado.

Trade show participation is first-come, first-served. Booth pricing varies depending on the trade show. Participants are responsible for paying their own travel, lodging, and meals. The major international tourism trade shows are listed below.

 Due to COVID-19, the Colorado Tourism Office may not attend all upcoming shows.

How to attend

You will need to submit the Partner Participation Form every year to express interest in attending that season's trade shows. We did not create a form for the 2020 to 2021 trade show year. Please sign up for Colorado Tourism email updates to stay updated on this program.


Type: Trade shows

For: Destination marketing organizations

OEDIT division: Colorado Tourism Office

Tourism Trade Shows

Go West Summit is a trade show which takes place annually in the first quarter, with a 1-to-1 meeting format bringing destinations together with international tour operators to design, develop, and maintain tourism products in the American West.

The Colorado Tourism Office encourages annual participation in this trade show, which is designed to provide attendees with every available opportunity to negotiate business contracts, establish relationships, and gain a better understanding of a variety of topics relevant to the tourism industry.

Show Dates
March 1 to 4, 2021: virtual show

U.S. Travel Association’s IPW is the United States’ leading international inbound travel trade show, bringing $5.5 billion in future travel to the United States. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business, and build relationships. IPW brings together more than 1,300 international tour operators, 600 international journalists, and 3,000 U.S. suppliers to transact billions of dollars of business.

The Colorado Tourism Office has several opportunities for participation available. Please email the international team for more information.

Show Dates
September 18 to 22, 2021 in Las Vegas
June 4 to 8, 2022 in Orlando, Florida

ITB Berlin is one of Europe's premier trade shows that brings global destinations together with European tour operators and takes place in March every year. This is an opportunity to meet with German/Swiss/Austrian tour operators and press.

Show Dates
March 10 to 14, 2021 - CTO not attending
March 9 to 13, 2022

WTM London brings together top UK-based tour operators and media with suppliers from all over the world. Over three days of meetings with suppliers, media and tour operators, WTM London introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world.

Show Dates
November 2 to 4, 2020 - CTO not attending

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