The Colorado Tourism Office participates in the international tourism trade shows listed below. Destination marketing organizations (DMOs) involved in international marketing can join the Colorado booth hosted by the Colorado Tourism Office. During the trade shows, you will meet with international tour operators to promote Colorado tourism products and itineraries, as well as various media outlets to promote travel to Colorado.
How to attend
You will need to submit the Partner Participation Form every year to express interest in attending that season's trade shows. The form is distributed every spring. Please contact Hope Smith to be added to this distribution list.
The Colorado Tourism Office arranges for booths at major international trade shows and offers destination partner participation to create a unified presence for Colorado. Trade show participation is limited as first-come, first-served. Registration and booth pricing varies depending on the trade show. Participants are responsible for paying their own travel, lodging, and meals.
Tourism Trade Shows
The annual International Inbound Travel Association (IITA) Summit provides a platform for enhancing the vital relationships between inbound operators, DMOs and hotel/activity suppliers through one-on-one appointments and networking. Attendees also enjoy industry-specific education in an informal setting, hearing from travel and tourism experts, learning from industry colleagues and sharing ideas and best practices.
- 2023 February 12-15 (San Diego, California)
- 2024 February 11-14 (Memphis, Tennessee)
- 2025 To Be Announced
Go West Summit is a trade show which takes place annually in the first quarter, with a 1-to-1 meeting format bringing destinations together with international tour operators to design, develop, and maintain tourism products in the American West. The CTO encourages participation in this trade show, which is designed to provide attendees with every available opportunity to negotiate business contracts, establish relationships, and gain a better understanding of a variety of topics relevant to the tourism industry.
- 2023 February 27-March 2 (Anchorage, Alaska)
- 2024 February 26-29 (Lake Tahoe, Nevada)
- 2025 To Be Announced
IPW, the USA’s largest international travel trade show, is hosted by the U.S. Travel Association and brings in $5.5 billion in future travel to the United States. It is a national showcase of the United States, bringing together more than 1,300 international tour operators, 600 international journalists, and 3,000 U.S. suppliers to transact billions of dollars of business in a meeting format.
- 2023 May 20-24 (San Antonio, Texas)
- 2024 May 3-7 (Los Angeles, California)
- 2025 June 27-July 1 (Chicago, Illinois)
Connecting the U.K. & Europe with the U.S. travel industry, Brand USA Travel Week Europe offers hand-picked buyers from across the U.K. & European markets and U.S. exhibitors the opportunity to participate in up to 13, 20-minute matchmade one-to-one appointments per day. Locations and timing vary year to year, though typically take place in September or October. Learn more about the Brand USA Marketing Program.
- 2023 October 16-19 (London, England)
- 2024 To Be Announced