Brand USA Marketing Program

Brand USA is the destination marketing organization (DMO) that promotes travel to and within the United States. The organization works closely with the travel industry to maximize the economic and social benefits of travel. 

The Colorado Tourism Office helps DMOs promote their destination overseas by providing matching funds to create and maintain a webpage on

Brand USA produces its website in 13 different languages to promote international tourism to the U.S. Colorado has its own microsite housed under the Brand USA site. Brand USA and the Colorado Tourism Office (CTO) reference the websites in all international advertising and marketing efforts.

Colorado Tourism Office destination partners have the opportunity to have their own content pages on the Brand USA Colorado microsite, and the Colorado Tourism Office will match your investment.

Rates for pages

A new city page costs $10,000. You pay $5,000, and the Colorado Tourism Office pays $5,000. An annual page refresh costs $6,000. You pay $3,000, and the Colorado Tourism Office pays $3,000.

How to participate

If you are interested in participating in either of these programs or interested in other Brand USA advertising opportunities, please email Mitch Knothe. The deadline to apply is once a year in the fall.


Type: Marketing promotion

For: Tourism partners and businesses

OEDIT division: Colorado Tourism Office

Program Manager


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