International Tourism Cooperative

The International Tourism Cooperative or co-op helps destination marketing organizations (DMOs) and tourism businesses advertise to international visitors. Tourism partners can take advantage of several strategies to promote their destination overseas. Strategies include:

  • international familiarization tours
  • tour operator co-ops
  • overseas brochure distribution


Type: Marketing promotion 

For: Tourism partners and businesses

OEDIT division: Colorado Tourism Office

One of the best and least expensive ways to promote your destination to international tourists is by hosting international media on trade familiarization tours (FAMs). The Colorado Tourism Office brings  top journalists and specialized travel trade writers to Colorado to experience what makes Colorado unique. After experiencing the state, writers then submit an article to major print and online publications, where your business can gain exposure to international visitors. 

You will need to provide one or more of the following:

  • lodging
  • meals
  • tours
  • access to attractions

How to participate

If you are interested in participating, please email to add your business to our hosting list. The Colorado Tourism Office will contact you when your destination is a good fit for an international journalist’s itinerary. 

The Colorado Tourism Office works with several in-market representatives across the globe to bring opportunities to destination partners and enable them to advertise internationally. Promotion planning generally starts in the fall for in-market advertising between January and March for summer travel. Other opportunities may present themselves throughout the year.

These co-ops are consumer-facing promotions arranged by tour operators in Germany, Australia, and the United Kingdom.

How to participate

If you are interested in participating, please email Liz Birdsall.

The Colorado Tourism Office (CTO) arranges shipments of destination brochures to other countries for promotional use. Our in-market international representatives bring the brochures to sales calls, media and trade events, and trade shows. The cost is $400 per shipment to pay for shipping and storage.

How to participate

If you are interested in participating, please email The Colorado Tourism Office will contact interested partners when it plans a shipment.

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