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Colorado Tourism Climate Champions Program

Program Overview

The Colorado Tourism Climate Champions Program, a pilot program in partnership with the Travel Foundation aims to provide education and expertise to Colorado destination organizations seeking guidance on climate action planning for the tourism industry.

In alignment with the CTO's Destination Stewardship Strategic Plan, the Colorado Tourism Climate Champions Program emphasizes the critical role the tourism industry plays in climate action planning and resiliency. Destination organizations will receive the essential tools, education, and expertise to develop and implement climate action strategies tailored to their destination.

Program elements include:

  • Access to the climate action online course developed by the Travel Foundation in partnership with Expedia Group.
  • Companion workbook exercises for applied learning.
  • Virtual peer learning sessions with all participating destination organizations to discuss ideas, challenges, and opportunities.
  • Dedicated climate action coach to support the development of a climate action plan and implementation.

Overview

Type: Technical assistance and certification

For: Colorado Destination Management and Marketing Organizations

OEDIT Division: Colorado Tourism Office 

Up to four destination organizations will be selected to participate. Each destination organization can have up to two participants. The CTO recommends two participants per organization to ensure knowledge sharing across departments and long-term viability of strategies and actions developed during the program.

The Colorado Tourism Climate Champions Program is designed as an educational opportunity that involves a time commitment from participants to achieve desired outcomes. Each participant is expected to commit to 10 hours per month over the course of the 7-month period (approximately 70 hours total), which includes:

  • 60-minute virtual program kick-off call.
  • Eight (8) online learning modules.
  • Eight (8) applied learning lessons.
  • Three (3) 90-minute virtual peer learning sessions.
  • Three (3) 60-minute virtual climate action coaching sessions per participating destination organization.
  • One (1) climate action plan per participating destination organization.

Timeline Details

Dates
January 28, 2025Applications Open
February 27, 2025 at 4 p.m. MSTApplications close
March 6, 2025Award notifications
March 20, 2025 at 12 p.m. MTProgram kick-off call
May 1, 2025 at 12 p.m. MTPeer Session #1
June 18, 2025 at 12 p.m. MTPeer Session #2
September 10, 2025 at 12 p.m. MTPeer Session #3
February 27, 2025 at 4 p.m. MSTApplications close
March 6, 2025Award notifications
March 20, 2025 at 12 p.m. MTProgram kick-off call
October 10, 2025Program ends

Eligible Colorado destination organizations include:

  • Recipients of jurisdictional lodging taxes, such as:
    • Destination marketing organizations.
    • Lodging tax boards, committees, or panels.
  • Other tourism leadership organizations that are responsible for developing, promoting, and managing tourism on behalf of a destination that does not have a lodging tax, such as:
    • Chambers of commerce or chamber resort associations.
  • Government entities in Colorado (federally recognized tribes and local governments) engaged in tourism development, promotion, and management.

Applicant lead and one other participant from the destination organization will commit to:

  • Completing the online learning modules and companion workbook.
  • Participating in a scheduled kick-off call and three peer sessions.
  • Coordinating and attending three climate action coaching sessions.
  • Developing climate action strategies customized to their destination.
    • Existing regional or local climate action plans should be considered when developing tourism climate action strategies.
  • Only one application can be submitted for an individual destination.
    • Multiple organizations within a single destination should collaborate on a single program application.
  • Participation in previous Colorado Tourism Office programming does not impact eligibility or competitiveness

The following applicants were awarded for this year’s program:

  • Aspen Chamber Resort Association
  • Snowmass Tourism
  • Town of Mount Crested Butte
  • Visit Durango

Applications are now closed.

For questions, please contact hilary.lewkowitz@state.co.us.

Program Manager

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