Programs and Funding

  • Brand USA is the destination marketing organization for the United States which works closely with the travel industry to maximize the economic and social benefits of travel.
  • This program helps businesses and tourism partners advertise on Colorado.com by creating free and/or paid articles, business listings, maps, and events.
  • Participants in the Colorado Dark Sky Certification Mentor program will receive 50 hours of free consulting from the IDA-Colorado to implement activities that reduce light pollution and protect access to Colorado’s incredible night skies.
  • This program is a series of recovery programs that support Colorado tourism destinations and tourism industry associations negatively impacted by the COVID-19 pandemic.
  • This is a four-month program and grant opportunity that supports destinations that are in the early stages of the place lifecycle.
  • This 6- to 8-month program that gives customized support for communities or regions to identify tourism priorities and work with a mentor on a specific tourism-related goal or strategy.
  • This program provides training and facilitated discussions for tourism destinations that want to advance a tourism-related strategy.
  • This program allows organizations to submit brochures about their business or other travel information to display at Colorado Welcome Centers.
  • This toolkit offers a variety of crisis communications preparedness and recovery assets for communities and organizations impacted by natural disasters and tourism crisis situations.
  • This discounted subscription gives tourism partners access to a visual content marketing software called CrowdRiff.
  • The program helps organizations and tourism businesses advertise to consumers through tour operators in other countries to promote their destinations.
  • This program helps Colorado tourism partners maximize their advertising and marketing dollars through group purchasing of media buys.
  • The Colorado Tourism Office produces and distributes two print publications called the Official Colorado State Vacation Guide and Love, Colorado magazine.
  • These promotions help tourism partners and small businesses take advantage of public relations connections to help them market themselves.
  • This program helps promote content through Visit Colorado's social media pages to help share your destination with residents and visitors.
  • This program allows your organization to showcase tailored advertising messages on a digital screen within the interior walls of Colorado Welcome Centers.