Tourism Print Marketing Promotion

You can advertise in two print publications produced and distributed by the Colorado Tourism Office, called the Official Colorado State Vacation Guide and Love, Colorado magazine.

The Official Colorado State Vacation Guide is printed once a year and is seen by over 1 million people every year. Love, Colorado magazine is printed twice a year and seen by over 200,000 people.

If you advertise in the Official Colorado State Vacation Guide, you will receive up to a 15% discount on Love, Colorado magazine rates.

How to participate

The Colorado Tourism Office will announce the opportunities to participate through an email. You can sign up for those email notifications by emailing the contact below to let us know you are interested.

Overview

Type: Marketing promotion

For: Tourism partners

OEDIT division: Colorado Tourism Office

The Colorado Official State Vacation Guide reaches a qualified, active-travel-planning audience. The guide provides inspirational content, photography, and travel ideas that influence visitation.

Businesses with different business, pick-up, or meeting addresses in addition to their physical address can purchase additional print listings. 

The Colorado Tourism Office prints 400,000 copies and estimates the readership at 1.04 million people. The guide was downloaded on Colorado.com about 9,000 times and viewed more than 165,000 times online last year.

Rates are listed in the table below.

Back cover $18,675
Inside front cover $16,983
Table of contents $16,983
Inside back cover $16,437
Full page $14,943
Two-thirds page $11,985
Half page $9,843
One-third page $7,650

Love, Colorado magazine is a lifestyle magazine targeting new and returning travelers with one spring and summer issue and one winter issue every year. This print resource is sent twice a year to highly qualified readers who have received the annual vacation guide and want even more information on Colorado travel opportunities.

You will receive a discount if you also advertise in the Colorado Official State Vacation Guide (OSVG). You will need to pay the rate in the table below for the advertisement in each print.

  Standalone OSVG + 1 Seasonal Magazine OSVG + 2 Seasonal Magazines
Back cover $3,810 $3,429 $3,334
Inside front cover $3,580 $3,222 $3,133
Table of contents $3,468 $3,121 $3,035
Inside back cover $3,354 $3,019 $2,934
Full page $3,016 $2,714 $2,639
Half page $1,996 $1,796 $1,747

Program Manager

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