Colorado.com Advertising Opportunities

With over 10 million sessions, Colorado.com is the premier source for online Colorado travel-planning information including articles, business listings, maps, and events. As tourism partners and businesses, you can expand your reach and connect directly with this highly qualified audience through these opportunities: 

  • native and display ads
  • free and paid business, event, and special offer listings
  • emails sent to Colorado.com subscribers
  • sponsored articles, videos, and city pages

How to participate

If you are interested in any of the opportunities, please email the program managers from Miles Partnership below.

Overview

Type: Marketing promotion 

For: Tourism partners and businesses 

OEDIT division: Colorado Tourism Office

You can speak directly to your customers with a highly targeted ad campaign customized to your specific schedules, goals, and budget. Colorado.com ads receive three times higher of a click-through rate than the national average.

Native ads

Native ads are formatted units that are designed to be integrated into the content of the page and drive a high click through rate. Rates are outlined in the table below.

Total Impressions Net Rate Cost Per Thousand Impressions (CPM)
50,000 $925 $18.50
100,000 $1,800 $18.00
150,000 $2,700 $18.00
200,000 $3,500 $17.50
300,000 $5,250 $17.50

Display ads

Display ads are text-based, image or video advertisements that encourage people to visit a landing page and take action. Rates are outlined in the table below.

Total Impressions Net Rate Cost Per Thousand Impressions (CPM)
50,000 $750 $15.00
100,000 $1,450 $14.50
150,000 $2,175 $14.50
200,000 $2,800 $14.00
300,000 $4,200 $14.00

We offer both free and paid business, event, and special offer listings on Colorado.com. All tourism businesses located in Colorado are eligible for a free listing on Colorado.com However, with a paid listing, you receive additional features such as top-tier sort, more characters to describe your listing, and more photos.

To ensure equitable exposure, listings will be sorted randomly within the different tiers with an option for users to sort alphabetically.

Business eligibility and listing requirements

Businesses that want to submit a listing need to:

  • be licensed in Colorado if they are providing a service requiring a state license
  • have full usage rights to any images or videos uploaded to their listing

Listings must be tourism-related and do business in Colorado. Listings cannot:

  • promote tobacco or marijuana products
  • promote nudity, drunkenness, or lewd behavior
  • be related to real estate unless the listing relates to the management of Colorado vacation properties

The Colorado Tourism Office reserves the right to refuse listings in order to comply with criteria that the office deems appropriate.

Business listings

Business listings will automatically be placed in the city and region of their physical address. P.O. boxes are not accepted as the primary address.

  Paid Business Listing Free Business Listing
Tier Sort* 1 2
Characters 1,080 270
Photo(s) 20 1
Video Yes No
Links 4 2
Categories Unlimited 1
Cities Additional locations online: Free

Additional locations for print: $150
1
Social Media Facebook, Twitter, Flickr, Pinterest, Instagram and YouTube icons None
Rates $612 Free

*A higher tier sort corresponds to a higher position on the results page.

Event listings

Events need to:

  • be located in Colorado
  • have a Colorado mailing address
  • be an event that visitors can physically attend
  • include contact information, a website URL, and a description
  • be less than four months in length
  • specify what day or date they occur on if they are reoccurring (for example, every third Saturday, every Tuesday)

The Colorado Tourism Office reserves the right to exclude or retain any event it sees fit and edit descriptions for clarity, relevance, and style. Paid listings will be included in the online Colorado Official State Vacation Guide (OSVG). 

These events will not be considered:

  • summer camp schedules
  • retail sales events
  • civic club and community meetings
  • graduations
  • family or class reunions
  • conference dates
  • exceedingly localized events (for example, fundraising events, recitals, trade shows, lectures, classes, or other general events that tend to be focused on local attractions rather than travelers)
  • seasons of operation (for example, ski or rafting seasons)
  Paid Event Listing Free Event Listing
Characters 540 180
Link in virtual OSVG Yes No
Rate $306 Free

Special offers

Special offers are typically seasonal offers and help drive people to your destination or attraction when you need it most. You can buy a special offer listing at three, six, or twelve month increments. Special offers are randomized for each new user to the page.

  12-month listing 6-month listing 3-month listing Free listing
Tier sort* 1 1 1 2
Number of listings Unlimited Unlimited Unlimited 3 per year
Rate $1,020 $612 $306 Free

*A higher tier sort corresponds to a higher position on the results page.

How to submit a free business, special offer or event listing

To submit a listing, you need to first create an account through the Colorado.com industry partner portal. After you create an account, you can login to your account and submit your listing for approval.

Approvals typically take about 3 to 4 business days. Once approved, you will be able to make updates to the listings. The following listing types and changes to listings require approval:

  • new business listings
  • new events
  • new special offers
  • photos
  • videos
  • descriptions for listings

True fans of Colorado receive a monthly email with captivating articles and upcoming events. You can target this audience with your own message by month and season. You can also get 100% exposure through a custom email, which deploys to our in- and out-of-state audiences twice a month.

We receive about 222,000 monthly opt-ins for these emails, with 205,000 of those as out-of-state opt-ins. 

Monthly email newsletter

We send different newsletters to in-state subscribers and out-of-state subscribers. Email open rates are about 24% for in-state and 16% for out-of-state for the monthly newsletter.

  In-State Email Out-of-State-Email
Quantity Available per Month 1 6
Rate per Email $765* $5,000

*Buy two of the same ad unit and get one of equal or lesser value free. Deployments assigned on a first-come, first-served basis.

Custom emails

A custom email is an email that provides information about only one partner and/or destination. Receive 100% exposure or collaborate with other businesses. You’ll need to submit photos, copy, and a call-to-action. We’ll send your message out to our email list and drive all inquiries to your site.

  In-State List Out-of-State- List Both Lists
Quantity Available 2 per month 2 per month 1 per quarter*
Rate per Email $2,000 $7,200 $9,000

*March, June, August, and November

Colorado.com visitors who request information from the state are directed to a confirmation page where they can elect to receive information from your business. Upon requesting information from you, visitors receive an immediate auto-generated email written by you.

60% of all Colorado.com visitors (about 280,000 leads in 2019) who request information from the site also elect to receive additional information from Colorado businesses. Advertisers receive about 7,000 leads per year.

You can send people a copy of a guide or brochure or send them directly to your website. Leads are emailed to you weekly. Rates outlined below are per calendar year.

  Semi-Annual Annual
Rate $2,550 $5,100

The best way to drive organic traffic directly to your site is to have high quality content on your website. Leverage the expertise of the Colorado.com editorial and video team to grow content for distribution on Colorado.com and your own site with a custom article or video promoting a vacation experience in your destination.

Articles

Articles will be written by the Colorado content team and approved by you. Each article includes links to visit your site and photos that you provide. We will set up tracking codes (or use ones you provide) to help you identify which traffic came to your site from the article. 

We will also develop four formatted banners that you own and can share with partners. These banners can be changed up to once a quarter.

Visitors will find this content:

  • in the Articles vault, which is accessed from the home page
  • among Featured Trip Ideas widgets located on the bottom of the homepage, related articles and landing pages (ie, Hot Springs)
  • organic and on-site search
  • occasionally featured on the Trip Ideas page
  • occasionally featured in email newsletters

The rate for an article is $4,500. The renewal rate is $3,500 per year.

Videos

You will receive a one- to three-minute video we create for you to run on Colorado.com. You will also receive four formatted banners you own and can share with partners. These banners can be changed up to once a quarter.

Each video includes links to visit your site. We will set up tracking codes (or use ones you provide) to help you identify which traffic came to your site from the video.

Visitors will find videos:

  • in the Video Gallery, which is accessed from the home page
  • organic and on-site search
  • occasionally featured on the Trip Ideas page
  • occasionally featured in email newsletters

The rate for a video is $8,000. The renewal rate is $3,500 per year.

City pages

This opportunity is available only to destination marketing organizations. You will have your own destination city page. You will need to provide all text and images for the page.

You will receive four formatted banners that you own and can share with partners. These banners can be changed up to once a quarter.

Visitors will find this content:

  • when they search your city’s name or visit the Regions and Cities page
  • in the Regions and Cities page’s Featured Destination box
  • organic and on-site search
  • occasionally featured on the Trip Ideas page
  • occasionally featured in email newsletters

The rate for a city page is $5,000 every year.

You can contact the program manager directly to learn more about these opportunities. The Colorado Tourism Office also announces programs through the industry emails. You can sign up for those email notifications by emailing the contact below to let us know you are interested. You can also learn more about these opportunities through our full media kit.

Program Managers

Connect Further

Sign up for email updates

Sign up to receive the Tourism Tuesday newsletter, which provides weekly updates on Colorado Tourism Office programs.

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