Funding will be considered only to entities within the travel and tourism industry in Colorado that meet the stated eligibility requirements and demonstrated need as outlined in the grant guidelines.

Eligible applicants need to be:

• A nonprofit organization responsible for promoting tourism on behalf of a destination, acting in cooperation with officials of a political subdivision of the State,
• A Colorado city or other political subdivision of the State,
• Economic development district organization, or
• An Indian tribe or a consortium of Indian tribes

Individuals and for-profit entities are not eligible to receive funds per EDA’s regulation at 13 C.F.R. § 300.3. If the applicant entity has received American Rescue Plan funding for specific recovery tactics, the same tactics can not receive funding through the Tourism Recovery Marketing Grant.

Only one application per Colorado destination will be accepted.

Matching Funds

Applicants need to have dedicated money that is at least 10% of the required grant amount at the time of grant agreement execution. For example, if a grant of $500,000 is requested, the applicant must identify $50,000 in cash match.

In-kind contributions do not satisfy matching requirements. Matching funds cannot come from Federal funds, the State's General Fund, other state funding or other grant funds, neither directly received, nor received through a third party.

Eligible projects are city, county, or regional tourism marketing and promotional campaigns. All marketing campaign messaging must support the travel and tourism sectors and be consistent with CDC guidelines for safe travel. Note: Due to statutory restrictions, advertising on behalf of private companies is not permitted.

Eligible marketing and promotional expenses include, but are not limited to:

• Creative executions specific to the proposed marketing and promotional campaign:
  • Creative advertising production (print, digital, out-of-home, video, social, and radio) 
  • Content development (written, video, or audio)
  • Photography/ videography and post-production video editing
  • Audio development (radio, podcasts, etc.)
  • Print and collateral (brochures, visitor guides, posters, and maps)
• Marketing executions specific to the proposed marketing and promotional campaign:
  • Media placement (print, digital, out-of-home, television, paid social, and radio)
  • Social media and influencer initiatives (organic)
  • Public relations initiatives
  • Search engine marketing (SEM) initiatives (SEO/paid search)
  • Fulfillment costs

Ineligible expenses include but are not limited to:

• Items for resale or promotional items, including gift cards
• Food or alcoholic beverages

Applications for this grant are closed.

Applications are first vetted through an internal compliance review to ensure eligibility and that all required materials have been submitted. Incomplete applications may be rejected. 

The CTO will appoint a committee to review eligible applications. CTO will award grants based on application scores, availability of grant funding, and EDA final approval.

Reviewers will prioritize applications that include:

• A proposed marketing and promotional campaign that meets all eligibility requirements, states clear objectives, and includes attainable deliverables
• A travel and tourism industry-focused proposed campaign that responds to the negative economic impacts of the pandemic, and is targeted towards increasing travel and tourism to Colorado 
• A campaign or brand book demonstrating positioning, brand voice, and/or visual identity
• A campaign with measurable metrics and KPIs
• A well-planned project timeline and budget
• A strong demonstrated economic recovery need

The committee will score applications on these criteria: 

• Strength of tourism recovery-focused marketing campaign (25%)
• Demonstrated recovery need (25%)
• Provides measurable tourism impact (20%)
• Implementation capacity (20%)
• Budget and timeline (10%)

Once an application is approved, OEDIT must execute a formal grant agreement with the awarded applicant prior to obligating or spending any grant funds. Awarded applicants may formally request grant payment(s) after execution of the grant agreement. To receive disbursements during the grant execution period, awarded applicants must submit a formal request for grant payment.

Applicants need to:

• Agree to adhere to the Dept. of Commerce Terms and Conditions, if awarded
• Agree to comply with 2 CFR Part 200 federal regulations if awarded
• Complete the marketing campaign within the approved timeline and grant agreement end date
• Keep the budget updated 
• Submit progress reports as outlined in the grant agreement
• Submit a final report and final budget, as well as documents for expenses incurred, as outlined in the grant agreement

Project requirements:

• CTO grant funds cannot be used as a match for existing or future grant opportunities including CTO co-op marketing opportunities
• Creative assets must be approved by the CTO prior to production, publication, placement, and/or distribution

The applicant can financially match the project cost at a higher amount if the cost exceeds grant dollar limitations.

Acknowledgement

Marketing materials need to include the official Colorado Tourism Office consumer-facing logo. This logo is the default logo for all materials; however, CTO staff will work with each project to determine the most appropriate logo. Prior to publication, all materials must be approved by the CTO. 

Changes to proposal

The Colorado Tourism Office needs to approve any significant refinements, clarifications, modifications or changes to the proposal or your organization may forfeit grant funds. Organizations must submit a formal proposal change request. Proposal change requests submitted 60 days or less from the end of the marketing campaign timeline may not be accepted.

Timeline

Marketing campaigns need to be completed within the grant cycle period. Expenses incurred before grant agreement execution are not allowable expenses.

Reporting Requirements

Reports must be submitted as outlined in the grant agreement. Awarded applicants will be required to submit periodic progress reports to the CTO regularly until all project components are completed. The terms of reporting will be agreed upon in the grant agreement following award approval and frequency will not exceed four reports per year.

In the final report, awarded applicants must submit a final budget and documents for expenses incurred as well as describe what was accomplished with the funding. 

Unused Funds

Unused grant funds shall be returned to the Colorado Tourism Office. Any grant funds not used as approved shall be returned to the Colorado Tourism Office pursuant to the grant agreement.