

The Tourism Marketing Grant provides funding for tourism marketing campaigns and initiatives that support the CTO’s mission “to empower the tourism industry by inspiring the world to explore Colorado responsibly and respectfully.”
The FY26 Tourism Marketing Grant Program will prioritize funding for marketing campaigns and initiatives that support the work of the America 250 - Colorado 150 Commission and celebrate this milestone. This includes marketing campaigns and initiatives that highlight Colorado's diverse heritage and cultures, and share those uniquely Colorado stories and experiences. This focus aims to boost tourism during the national commemoration of America's 250th anniversary and Colorado's sesquicentennial.
The minimum funding request is $2,500 and the maximum is $49,000. Matching funds are required, and based on funding request as outlined below:
Grant goals are to:
Register for an informational webinar on Thursday, July 17 at 10 a.m. to learn about grant guidelines, eligibility and requirements, as well as grant updates.
The Tourism Marketing Grant application opens July 8, 2025.
Type: Grant
For: Destination marketing organizations, statewide tourism industry associations
Amount: $2,500 to $49,000 per application
Application period: July to August
OEDIT division: Colorado Tourism Office
Eligible Colorado applicants include:
The Colorado Tourism Office defines a DMO as a nonprofit organization or governmental unit that typically is the recipient of jurisdictional lodging tax revenue and serves as the lead for year-round tourism promotion and development efforts in a destination. Example DMOs may include:
The Colorado Tourism Office defines a Colorado statewide tourism industry association as a registered nonprofit trade organization that represents a collection of tourism businesses statewide within a tourism-related business sector. Associations must represent a market-ready product or experience, and be statewide (where it exists) in approach.
Ineligible applicants include:
Other considerations include:
Note: Starting in 2026, if your organization has been awarded a Tourism Marketing Grant for the past 3 consecutive years, you are required to “sit out” a year and will be ineligible to apply.
Eligible projects must be new marketing campaigns or initiatives. Grants will not be awarded to fund existing marketing efforts unless the funds are for new initiatives or outcomes or you are expanding the program into new markets or media. For FY26 the Tourism Marketing Grant will focus funding on projects that support the work of the America 250 - Colorado 150 Commission and celebrate this milestone. This includes marketing campaigns and initiatives that feature inspirational stories, highlight Colorado's diverse heritage and cultures, and share unique Colorado stories and experiences.
Eligible activities:
Ineligible use of funds:
The applicant can financially match the project cost at a higher amount if the cost exceeds grant dollar limitations.
Applications for the Tourism Management Grant open July 8, 2025.
Apply through the OEDIT online portal by 4 p.m. on Thursday, August 28, 2025.
Although not required, applicants are encouraged to submit a brief LOI (coming soon) before completing a full application so that CTO staff can learn more about the proposed project and what the applicant hopes to achieve through grant funding. To ensure the program best meets your needs, a representative from the CTO will contact you within two weeks to discuss your LOI.
The application process is as follows:
Supporting documents
You will need to provide:
Additionally, nonprofit entities must provide:
Applications are first vetted through an internal compliance review to ensure eligibility and that all required materials have been submitted. Incomplete or ineligible applications may be rejected.
The Colorado Tourism Office (CTO) will appoint a committee to review eligible applications. Grants will be awarded based on merit, availability of grant funding, and CTO final approval.
The CTO reserves the right to select and approve project proposals which best meet the objectives and requirements of the program and demonstrate the greatest potential to meet program goals and objectives.
Reviewers will prioritize applications that:
The committee will evaluate applications on these criteria:
America 250 - Colorado 150 Activation Bonus
5 bonus points are available for projects that incorporate the America 250 - Colorado 150 brand and/or logo (Access the Logo and Brand Style Guide) in your marketing materials.
The Colorado Tourism Office reserves the right to award a different amount than is requested in a grant application, to make changes to the Grant Guidelines or to cancel the Competitive Grants Program in its entirety.
All grant awards are contingent until there is a fully executed grant agreement between the applicant and CTO. Execution of a grant agreement with CTO signifies the applicant’s acceptance of the terms and conditions of the grant agreement and the grant guidelines.
Grant funds will be awarded after the executed grant agreement effective date. Expenses incurred or obligated before a grant agreement effective date are not allowable expenses.
The Colorado Tourism Office’s goal is to provide grant funds upfront. Funds are subject to approval by the State Controller’s Office yearly, so we reserve the right to award funds on a reimbursement basis.
Grantees must:
Project requirements:
The following table outlines the timeline for the grants
Grant Timeline Dates | Timeline Details |
---|---|
July 8, 2025 | Application opens |
August 28, 2025 | Application closes at 4 p.m. |
October 28, 2025 | Recipient notification |
January 1, 2026 to December 31, 2026 | Grant project execution period |
February 12, 2027 | Final report and expense documentation due |