Tourism Public Relations Promotion

The Colorado Tourism Office public relations team generates positive national and regional travel and tourism media coverage of the state. The team works with journalists and influencers for social, online, digital, print, and broadcast coverage.

Our industry partners support this effort by sending the Colorado Tourism Office team news and information about their destinations and hosting journalists.

Sign up to receive the Tourism Hot Sheet, a monthly newsletter that shares the Colorado Tourism Office's public relations and social media initiatives for the month. From the public relations side, it highlights recent media placements, upcoming press release topics, media leads, upcoming media trips and more.

Overview

Type: Public relations promotion

For: Tourism partners

OEDIT division: Colorado Tourism Office

The Colorado Tourism Office public relations team distributes monthly press releases highlighting unique aspects of the state. Industry partners can find upcoming press release topics in the Hot Sheet email newsletter (sign up) and submit ideas for possible inclusion by emailing media@colorado.com.

Press releases are distributed to local and national media lists and usually receive good pick-up and exposure.

The Colorado Tourism Office public relations team pitches and hosts over 40 journalists each year to visit Colorado and experience the state firsthand.

These journalists are usually on story assignments or have strong story prospects. While we have some budget for airfare for these journalists, the public relations team relies on our industry partners to help with itinerary planning, meals, lodging, and activities. The reward is story coverage.

If you would like to host a journalist, email media@colorado.com. We will reach out if there is an opportunity for a journalist to visit your destination.

The Colorado Tourism Office hosts four quarterly media receptions each year to gather industry partners and local Colorado journalists to discuss the state’s latest news and story angles.

Each reception is attended by about 20 industry partners and upward of 30 Colorado journalists. These events are a great networking opportunity to connect with the local media.

Email media@colorado.com to learn more.

The Colorado Tourism Office public relations team proactively pitches stories about travel trends and news from across the state. The team travels to top target markets to host one-on-one meetings with members of the media to get Colorado story ideas on their radars.

You can send unique story angles, press releases, and news. Send pitches to media@colorado.com.

Program Manager

Connect Further

Sign up for email updates

Sign up to receive the Tourism Tuesday newsletter, which provides weekly updates on Colorado Tourism Office programs.

View All Programs