Care For Colorado Principles Toolkit

The Care for Colorado Principles toolkit is a collaboration of the Colorado Tourism Office (CTO) and the Leave No Trace Center for Outdoor Ethics to be used by communities to inspire both Colorado residents and visitors to protect Colorado's special places.

The seven principles are a direct response to the concerns many Coloradans express about visitor impacts on the places they love. Our goal is to share the Care for Colorado Principles with travelers, empowering them to protect the very qualities that attracted them to visit Colorado. 

Below are resources you can use to help us amplify this message. All campaign materials live on the Care for Colorado Content hub.

Overview

Type: Toolkit

For: Tourism partners

OEDIT division: Colorado Tourism Office

None of the materials in the Colorado Tourism Office (CTO) toolkits can be altered or customized in any way without the CTO’s consent, including the addition or subtraction of:

  • logos
  • text
  • punctuation
  • images

If you’re considering altering any of the following, email editor@colorado.com, who can facilitate review for special uses. 

It is a violation of use of the Colorado Tourism Office’s materials if you are:

  • adding your or any other organization’s logo to the materials outlined above
  • removing the CTO logo from any of the materials
  • altering any part of the CTO logo (includes colors, size, shape and text)
  • repurposing the toolkit principles to fit your own organization (example: [Insert City Name]’s Care for Colorado Principles).
  • posting any of the above on your website or social channels without crediting CTO

To use the Colorado Tourism Office’s toolkits responsibly you can: 

  • reference the copyrighted campaign principles in text – the principles should never be labeled as rules, but always as principles or guidelines; they should always be referred to as the “[name of campaign] Principles”
  • reference the full campaign name in the text, the name should always be spelled out – for example, do not use LNT or Leave-No-Trace, instead of Leave No Trace
  • reprint the Care for Colorado Principles in your visitor guide or include them in your welcome packet – email us if you need different sizes for this purpose.
  • work with CTO to customize portions of the toolkit for your destination/organization and have it printed on releaf paper; minor edits to non-principles content can be made for free
  • share toolkit videos and content on your website and social channels, crediting the Colorado Tourism Office and other partners involved in individual campaigns
  • print the campaign principles and posters and post them in your visitor center or other welcome areas
  • print material from the toolkit to hand out to guests

Care for Colorado Principles poster

This poster features all the Care for Colorado Principles. Download and print your set of posters to be featured in lobbies and visitor centers or post them in other places where visitors' attentions are captivated.

8x10 Care for Colorado Principles poster
8.5x11 Care for Colorado Principles poster

It is preferred that the full list of principles is used wherever possible. However, if space is limited, an abbreviated, postcard-size version can be used.

Wildfire Prevention poster

This poster gives visitors steps to make sure they're not triggering a wildfire. Hang the poster in your visitor center, share it on your social channels during the summer travel season to help spread awareness.

11x17 Wildfire Prevention poster
8.5x11 Wildfire Prevention poster

Care for Colorado animated video

These Care for Colorado videos explain what could happen when those who don't care for Colorado spend time outdoors. You can share these videos on your own site, run it on visitor center screens, or share it on your social media channels. 

Care for Colorado animated longer video
Care for Colorado animated shorter video

The Care for Colorado photo video version of the video communicates the same principles in a photo presentation style.

Etiquette videos

These one-minute videos each highlight a different Care for Colorado Principle. The videos address issues that have been identified as top concerns for many Coloradans. Each video page includes more detailed guidance and all videos can be found on the Care for Colorado playlist on YouTube.

Let's Talk About ... Poop
Let's Talk About ... Campfires
Let's Talk About ... Trail Etiquette
Let's Talk About ... Wildlife Encounters

The valuable educational material on each page was created by our Care for Colorado Coalition Founding Partner and the Leave No Trace Center for Outdoor Ethics. Share links to these videos on your own site, including the educational content on each page.

To embed these videos on your own site:

  1. Click the listed Youtube links. 
  2. Under the video, click the "Share" button. 
  3. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. 
  4. Then paste that code into your own website.

Brochure

The Care for Colorado Principles are shared in this brochure titled “Are You Colo-Ready?” aimed at encouraging visitors to be good stewards of the places they visit in Colorado. The brochure also includes winter and summer packing advice along with other tips on traveling in Colorado. 

“Are you Colo-Ready?” brochure
“Are you Colo-Ready?” Spanish-language brochure

Customizing the brochure for your destination

You can work with us to customize the brochure for your own destination or nonprofit, for the cost of printing alone.

Reach out to Laura Libby at Miles Partnership, who can assist you in making edits to the brochure template and preparing your version to be professionally printed on ReLeaf paper.

Elements of the brochure that can be updated are: 

  • the Denver Shorthand section can be revised to reflect your destination’s unique local lingo (limit three terms with an average of 14 words per term)
  • two items in the Colorado Packing List can be updated with up to 20 words for the name and information about the items
  • information about your destination’s altitude can be amended in the “Act Like a Local” section

The Care for Colorado Principles must be included on customizations and may not be altered without permission of the Colorado Tourism Office and Leave No Trace. Any changes to the brochure must be approved by both the Colorado Tourism Office and Leave No Trace.

Examples of customized brochures are:

Printing

Brochures are printed on ReLeaf paper. ReLead is a program that replants trees to replace those used in the creation of paper. Costs may increase or decrease depending on the shipping location. 

Printing costs are subject to change.
 

Quantity of Brochures Printing Costs
350 $370
500 $640
1000 $1,076
1,500 $1,560
2,500 $1,948
5,000 $2,207
10,000 $2,519
15,000 $3,081
20,000 $3,325
25,000 $3,646

 

Quiz

The “Are you Colo-Ready?” quiz builds on the Care for Colorado animated video, further engaging travelers in learning ways they can care for Colorado. Share the link to the quiz on your social channels, newsletters, blogs and more. Those who complete it can enter to win prizes from the Colorado Tourism Office.

Join forces with the Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics to promote responsible tourism and protect Colorado’s valuable resources. You can become either a stewardship partner or stewardship member

The partner and member benefits of joining the Care for Colorado coalition are:

  • use of the official Care for Colorado Coalition Stewardship Partner or Member Digital Badge
  • recognition on the Leave No Trace website and the Care for Colorado Coalition industry micro-site as an official Care for Colorado Coalition Stewardship Partner or Member
  • recognition in references on Colorado.com, Colorado Tourism Office publications and in other channels as appropriate
  • permission to use the Care for Colorado Principles in the organization’s messaging language
  • permission to customize the "Are You Colo-Ready?" brochure
  • subscription to the Care for Colorado Coalition e-newsletter

How to become a stewardship partner

You are eligible to become a stewardship partner if you are a:

  • statewide or regional trade association
  • statewide/federal agency
  • travel-related business 

Each stewardship partner signs an individual annual agreement with Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics agreeing to help promote the Care for Colorado messaging and the opportunity for members/users/employees to become part of the initiative.

If you are interested in becoming a stewardship partner, email Emily Haddaway.

How to become a stewardship member

You are eligible to become a stewardship member if you are a member of a:

  • trade association
  • statewide/federal agency
  • employee of a for-profit business that is a stewardship partner

Register with Leave No Trace to become a stewardship member and demonstrate a commitment to Colorado stewardship and sustainability. Statewide trade associations and government agencies are exempted from membership fees.

The Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics have formed partnerships with the following organizations to develop an education strategy aimed at encouraging their guests to be good stewards of the places they visit In Colorado, whether cultural or historic sites or waterways, trails, parks and open spaces.

The Stewardship Partners that have signed on are:

  • Bicycle Colorado
  • U.S. Bureau of Land Management
  • Colorado Association for Viticulture and Enology
  • Colorado Association of Destination Marketing Organizations
  • Colorado Association of Ski Towns
  • Colorado Campground and Lodging Owners Association
  • Colorado Department of Transportation
  • Colorado Dude and Guest Ranch Association
  • Colorado Hotel and Lodging Association
  • Colorado Mountain Club
  • Colorado Parks and Recreation Association
  • Colorado Parks and Wildlife
  • Colorado Scenic and Historic Byways
  • Colorado Wine Industry Development Board
  • Destination Colorado
  • Greater Outdoors Colorado
  • Tour Colorado

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