Eligible Colorado destination organizations include:

• recipients of jurisdictional lodging taxes, such as: 
  • destination marketing organizations 
  • lodging tax boards, committees, or panels 
• other tourism leadership organizations that are responsible for developing, promoting, and managing tourism on behalf of a destination that does not have a lodging tax, such as: 
  • chambers of commerce or chamber resort associations 
• government entities in Colorado (local governments and federally recognized tribes) engaged in tourism development, promotion, and management

Eligible Colorado tourism industry associations are defined as registered nonprofit trade organizations representing one or more tourism-related business sectors and representing a collection of tourism businesses within those sectors.

Nonprofit trade organizations that do not represent tourism-related business sectors or that provide services only to individuals, though critically important, are not the intended recipients of this program.

Colorado tourism destinations and industry associations that participated in the Restart and/or Reimagine Program over the last several years are still eligible to apply.

Destinations that are currently participating this fiscal year in Destination Blueprint are not eligible to apply. 

The following destinations and industry associations are participating in the FY24 Destination Development Mentor Program:

• Arvada Visitors Center
• Aspen Chamber Resort Association
• Carbondale Community Chamber of Commerce
• Cherry Creek North Business Improvement District
• City of La Junta
• Colorado Brewers Guild
• Grand County Colorado Tourism Board
• Hinsdale County
• Palisade Tourism Board
• Ridgway Area Chamber of Commerce
• Town of Minturn
• Tracks Across Borders Scenic and Historic Byway, Inc.
• Visit Fort Collins
• Visit Greeley
• Yuma County Economic Development Inc.

A panel of industry partners and Colorado Tourism Office staff reviews applications and recommends awards based on an understanding of priorities, capacity to participate, and demonstrated need. A representative from the Colorado Tourism Office will respond to your application within one month of the application deadline.