To celebrate National Travel and Tourism Week, the Colorado Tourism Office (CTO) honors a frontline worker from each of Colorado’s eight travel regions with the Exceptional Frontline Worker Award. Members of the Colorado tourism industry nominate employees who do an outstanding job welcoming visitors to our state and providing them with the best experiences possible.
CTO will recognize winners through our social media channels, websites, industry-facing newsletters, and a possible broadcast news series.
Due to COVID-19, we will honor the entire tourism industry in 2020 instead of giving individual awards.
You may nominate anyone who serves visitors directly in Colorado. Examples of professionals are restaurant workers, hotel concierge, and welcome center volunteers. You may nominate yourself or someone else.
The nomination period opens once a year from March to April. To nominate yourself or someone else, you will need to submit the Exceptional Frontline Worker Nomination Form.
You will need to submit a biography (up to 100 words) about the candidate and why they deserve the nomination.
You will need to provide a quality close-up photo or headshot of the candidate. The dimensions: should be 200 pixels by 200 pixels.
This is a competitive award program, and not all nominees receive the award. A panel of Colorado Tourism Office staff reviews nominations and recommends awards.
Nominations are placed in a pool of peers from their region. From there, the panel makes selections by region, highlighting one top tourism candidate. Selections will be made by the region’s corresponding representative from our Regional Branding Task Force. We will email both winners and the person who nominated them.
The committee reviews nominations on these criteria:
- demonstrates dedication and passion for Colorado tourism
- knowledgeable in tourism and/or related subject areas
- writing is clear, creative and concise
- essay is within correct guidelines of spelling, grammar and punctuation