Governor’s Awards for Outstanding Colorado Tourism Efforts

The Governor’s Awards for Outstanding Colorado Tourism Efforts honor individuals and organizations and recognizes excellence in the Colorado tourism industry. Awards are presented at the Colorado Governor's Tourism Conference each fall during an awards ceremony.

Categories

  • Governor’s Award for Outstanding Community Tourism Initiative
    • Recognizes an activity, event, or project by a community or region to promote tourism in Colorado.
  • Governor’s Award for Outstanding Individual Contribution
    • Recognizes an individual that has been in the tourism industry for more than five years for their contributions to promoting and developing the Colorado tourism industry.
  • NEW in 2022 - Governor’s Award for Rising Tourism Star
    • Recognizes an individual who is new to the tourism industry – within the last five years – and has shown leadership, commitment and a passion for Colorado’s tourism industry.
  • Governor’s Awards for Outstanding Marketing Program
    • Recognizes a Colorado organization for either a single targeted promotion or a full campaign to recognize creativity and excellence in promoting tourism.
  • Governor’s Award for Outstanding Sustainable Tourism Initiative, Project, or Program
    • Recognizes an activity, event, project, or program that promotes responsible and sustainable tourism practices that reduce the impact on natural resources in Colorado.
  • Jack Snow Award for Outstanding Volunteer
    • Recognizes an individual who has volunteered their time by promoting Colorado and provides exemplary customer service.

Overview

Type: Awards

For: Tourism professionals and organizations

Application period: Summer 2023

OEDIT division: Colorado Tourism Office

 

The Governor’s Awards for Outstanding Colorado Tourism Efforts are open to all individuals, businesses, and nonprofit organizations offering a tourism product or service in Colorado.

All nominations need to promote tourism to or in Colorado. You may nominate yourself.

 Nominations are closed.

You will submit a nomination form for the person you are nominating. We may notify the nominator to ensure the winner attends the conference. Follow the link in the title to access the nomination form. 

Governor’s Award for Outstanding Community Tourism Initiative

Please provide the following information:

  • two or three examples of how the community/region has demonstrated excellence in a tourism event, promotion, or project and how it has contributed to promoting tourism in the community/region/state
  • examples of how the community/region has shown creativity and innovation in the initiative
    examples of how the community/regional initiative contributed to the local/regional/state economy
  • if the community/region used coalitions or partnerships in the initiative, including investing public and private resources (in-kind or monetary), please provide examples (optional)
  • if the community or region incorporated sustainable practices in the initiative, please provide examples (optional)
  • if the community or region incorporated diversity, equity and inclusion within the initiative, please provide examples (optional)
  • any photos, video, or other assets that support the nomination, (optional)

Governor’s Award for Outstanding Individual Contribution to Colorado Tourism

Please provide the following information:

  • number of years the nominee has been in the tourism industry
    a description of the nominee’s involvement in the Colorado tourism industry, including duration, role, and responsibilities
  • two or three examples of the nominee’s major and lasting contributions to Colorado tourism that demonstrate leadership, vision, and inspiration
  • any additional information about the nominee that you would like the judges to consider
  • photos, videos, or other assets that demonstrate the work of the individual throughout the year (optional)

Governor's Award for Rising Tourism Star

Please provide the following information:

  • number of years the nominee has been in the tourism industry
  • at least three reasons why this individual should receive the Rising Tourism Star Award
  • examples of nominees exemplary of service/accomplishments in tourism
  • any photos, videos, or other assets that demonstrate the nominee’s work throughout the year (optional)

Governor’s Awards for Outstanding Marketing Program

Please provide the following information:

  • a description of the marketing program and how it has contributed to promoting tourism in the community or region in Colorado
  • an example of the marketing programs contribution to the local/state/regional economy
  • examples of how the program used creativity in the form of media, public relations, special promotions, or direct marketing
  • if sustainable messaging was incorporated within the marketing program, please provide examples (optional)
  • if diversity, equity and inclusion was incorporated within the marketing program, please provide examples (optional)
  • any photos, videos, or other assets that support the nomination (optional)

Governor’s Award for Outstanding Sustainable Tourism Initiative, Project, or Program

Please provide the following information:

  • two or three examples of how the initiative has demonstrated excellence in a clear, effective, focused, and innovative way
  • examples of how the initiative protects what makes Colorado such a special destination
  • examples of how the initiative contributed to the local/regional/state economy and any other measurable impacts
  • if the community/region used coalitions or partnerships in the initiative, including investing public and private resources (in-kind or monetary), please provide examples (optional)
  • if diversity, equity and inclusion was incorporated within the sustainability tourism initiative, project, or program, please provide examples (optional)
  • any photos, videos, or other assets that support the nomination (optional)

Jack Snow Award for Outstanding Volunteer

Please provide the following information:

  • at least three reasons why this individual should receive the outstanding volunteer award
  • the nominee’s volunteer activities, length of service, and any accomplishments
  • List only volunteer work for which no compensation was received
  • any photos, videos, or other assets that demonstrate the nominee’s volunteer work throughout the year (optional)

 

    This is a competitive award program, and not all nominees receive the award. The Governor’s Tourism Conference Committee reviews nominations and recommends awards. The committee reviews nominations on the following criteria:

    Governor’s Award for Outstanding Community Tourism Initiative
    Judging Criteria: 

    • well received by market constituents
    • demonstrates creativity and innovation
    • contributes to tourism and economy in community/region/state

    Governor’s Award for Outstanding Individual Contribution
    Judging Criteria:

    • has been in the tourism industry more than five years
    • major and lasting contribution
    • dedication to Colorado tourism
    • leadership, vision, and inspiration
    • creative and innovative approaches
    • sensitivity to their community/region

    Governor’s Award for Rising Tourism Star
    Judging Criteria: 

    • has been in the tourism industry less than five years
    • demonstrates the skills, talents, attitudes, initiative, and leadership that are the hallmarks of a rising star
    • enthusiasm and energy
    • dedication to Colorado tourism

    Governor’s Awards for Outstanding Marketing Program
    Judging Criteria:

    • clear, effective, focused, and innovative
    • measurable contributions to the local and regional tourism economy
    • use of creative elements in media, public relations, special promotions and/or direct marketing

    Governor’s Award for Outstanding Sustainable Tourism Initiative, Project, or Program
    Judging Criteria:

    • clear, effective, focused, and innovative
    • protects what makes Colorado a special destination
    • measurable impact

    Jack Snow Award for Outstanding Volunteer
    Judging Criteria:

    • a commitment to the project at hand
    • flexibility and energy
    • creativity and imagination
    • integrity, sacrifice, and selflessness
       

    Program Manager

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