Governor’s Awards for Outstanding Colorado Tourism Efforts

The Governor’s Awards for Outstanding Colorado Tourism Efforts honor six individuals and organizations that improve and innovate Colorado’s tourism industry. Awards are presented at the Governor's Tourism Conference each fall.

Governor’s Award for Outstanding Community Tourism Initiative
Acknowledges an activity, event, or project by a community or region to promote tourism in Colorado

Governor’s Award for Outstanding Individual Contribution to Colorado Tourism
Recognizes an individual for their contributions to promoting and developing the Colorado tourism industry

Governor’s Awards for Outstanding Marketing Program
Presented to a Colorado organization for either a single targeted promotion or a full campaign to recognize creativity and excellence in promoting tourism

Jack Snow Award for Outstanding Volunteer
Presented to an individual who has devoted their free time to promoting Colorado and improving the visitor experience

Governor’s Award for Outstanding Sustainable Tourism Initiative, Project, or Program
Honors an activity, event, project, or program that reduces the impact of travelers on special places and natural resources in Colorado

Overview

Type: Awards

For: Tourism professionals and organizations

Application period: Summer

OEDIT division: Colorado Tourism Office

 

The Governor’s Awards for Outstanding Colorado Tourism Efforts are open to all individuals, businesses, and nonprofit organizations offering a tourism product or service in Colorado.

All nominations need to promote tourism to or in Colorado. You can only nominate an organization or individual for one category. You may nominate yourself.

 Nominations are now closed 

You will submit a nomination form for the person you are nominating. We may notify the nominator to ensure the winner attends the conference. Follow the link in the title to access the nomination form. 

Governor’s Award for Outstanding Community Tourism Initiative
You will need to provide:

  • two or three examples of how the community/region has demonstrated excellence in a tourism event, promotion, or project and how it has contributed to promoting tourism in the community/region/state
  • examples of how the community/region used coalitions or partnerships in the initiative, including investing public and private resources (in-kind or monetary)
  • examples of how the community/region has shown creativity and innovation in its initiative
  • examples of how the community/regional initiative contributed to the local/regional/state economy
  • showcase the work your organization undertook in 2020 to serve as the go-to resource for COVID-19 restrictions, health and safety best practices, etc. for residents and visitors alike. Entries should focus on how small and local businesses were supported through 2020 in their communities, as well as any other programming created.
  • any photos, video, or other assets that support the nomination (optional)

Governor’s Award for Outstanding Individual Contribution to Colorado Tourism
You will need to provide:

  • a description of the nominee’s involvement in the Colorado tourism industry, including duration, role, and responsibilities.
  • two or three examples of the nominee’s major and lasting contributions to Colorado tourism that demonstrate leadership, vision, and inspiration.
  • any additional information about the nominee that you would like the judges to consider.
  • photos, videos, or other assets that demonstrate the work of the individual throughout the year (optional)

Governor’s Awards for Outstanding Marketing Program
You will need to provide:

  • a description of the marketing program briefly and how it has contributed to promoting tourism in the community/region/Colorado
  • an example of the marketing program’s contribution to the local/state/regional economy
  • examples of how the program used creativity in the form of media, public relations, special promotions, or direct marketing.
  • any photos, video, or other assets that support the nomination (optional)

Jack Snow Award for Outstanding Volunteer
You will need to provide:

  • at least three reasons why this individual should receive the outstanding volunteer award
  • the nominee’s volunteer activities, length of service, and any accomplishments. List only volunteer work for which no compensation was received
  • any photos, video, or other assets that demonstrate the nominee’s volunteer work throughout the year (optional)

Governor’s Award for Outstanding Sustainable Tourism Initiative, Project, or Program
You will need to provide:

  • two or three examples of how the initiative has demonstrated excellence in a clear, effective, focused, and innovative way
  • examples of how the initiative protects what makes Colorado such a special destination
  • examples of how the community/region used coalitions or partnerships in the initiative, including investing public and private resources (in-kind or monetary)
  • examples of how the initiative contributed to the local/regional/state economy and any other measurable impacts
  • any photos, video, or other assets that support the nomination (optional)

This is a competitive award program, and not all nominees receive the award. The Governor’s Tourism Conference Committee reviews nominations and recommends awards. The committee reviews nominations on these criteria:

Outstanding Individual Contribution
You will need to show:

  • major and lasting contribution
  • dedication to Colorado tourism
  • leadership, vision, and inspiration
  • creative and innovative approaches
  • sensitivity to their community/region

Outstanding Community Tourism Initiative
You will need to show:

  • well received by market constituents
  • utilizes coalitions and/or partnerships
  • demonstrates creativity and innovation
  • contributes to tourism and economy in community/region/state
  • showcases the work your organization undertook in 2020 to serve as the go-to resource for COVID-19 restrictions, health and safety best practices, etc. for residents and visitors alike.
  • entries should focus on how small and local businesses were supported through 2020 in their communities, as well as any other programming created.

Outstanding Marketing Project or Program
You will need to show: 

  • clear, effective, focused, and innovative
  • measurable contributions to the local and regional tourism economy
  • use of creative elements in media, public relations, special promotions and/or direct marketing

Jack Snow Award for Outstanding Volunteer
You will need to show:

  • a commitment to the project at hand
  • flexibility and energy
  • creativity and imagination
  • integrity, sacrifice, and selflessness

Outstanding Sustainability Initiative, Project or Program
You will need to show:

  • clear, effective, focused, and innovative
  • protects what makes Colorado such a special destination
  • uses coalitions and/or partnerships
  • measurable impact

Program Manager

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