CRAFT Case Study: Steamboat Springs Chamber, Routt County
The Steamboat Springs Chamber was awarded a Colorado Rural Academy for Tourism (CRAFT) Recovery Mentor program by the Colorado Tourism Office in fall 2020.
The Steamboat Springs Chamber was awarded a Colorado Rural Academy for Tourism (CRAFT) Recovery Mentor program by the Colorado Tourism Office in fall 2020.
[Linked Participant] was awarded a CRAFT Mentor program by the Colorado Tourism Office in [season and year]. The objective of this CRAFT Mentor program was [objective].
Located in [County or region], [Participant]’s mission is [mission]. [Include programs and other brief and relevant information such as program offerings or target audience.]
The Colorado Tourism Office matched [Participant] with [Mentor], a CRAFT Mentor with experience [experience details] to achieve the following outcomes:
The Colorado Tourism Office is marking the 37th annual National Travel and Tourism Week by highlighting organizations that have taken extraordinary steps to support their communities and others in addressing unprecedented challenges from the COVID-19 pandemic.
Moffat County was awarded a CRAFT Studio 101 program by the Colorado Tourism Office in winter 2019. Program objectives included:
Guidestone Colorado was awarded a CRAFT Mentor program by the Colorado Tourism Office in fall 2019. The objective of the program was the development of a fundraising plan that led to a 200% increase in end of year giving to the organization.
Less than a three-hour drive from Denver, nestled in the expansive Rocky Mountains, lies the town of Steamboat Springs. This town is famous for their world-class outdoor recreation opportunities, attracting adventurers of all ages.
The A.R. Mitchell Museum of Western Art was awarded two CRAFT Mentor programs by the Colorado Tourism Office in summer 2019. The Museum participated in two CRAFT Mentor projects: their first project focused on developing an action plan to support their strategic initiatives and a fundraising toolkit to support their upcoming capital campaign, and their second project worked to create an exhibit strategy to re-engage members and bring in new visitors.
Badger Creek Ranch was awarded a CRAFT Mentor program by the Colorado Tourism Office in winter 2017 and summer 2019. The objective of the 2017 CRAFT Mentor program was to develop a strategic plan with clear, actionable goals, as well as to create a strong financial plan. The objective of the 2019 program was to develop a branding and marketing plan to support the Badger Creek Ranch strategic plan initiatives.
Latest participants in the Colorado Tourism Leadership Journey represent hotel, ski, casino, cultural attractions, transportation, cannabis, destination marketing and more
Class of 2019 includes representatives of hotel, restaurant, beverage, casino and ski industries as well as the National Parks Service, Expedia and academia, attractions and destinations