The Colorado Governor’s Tourism Conference Returns In-Person

DENVER (August 11, 2021) -- The Colorado Governor’s Tourism Conference, held annually by the Colorado Tourism Office, will return as an in-person conference, November 3-5, 2021 at the Pueblo Convention Center. 

The theme of this year’s conference is “We’ve Got Grit”, representative of the resilient nature of the tourism industry. 

“Colorado was founded by pioneers who dug deep and found ways to build up our great state,” said Jill Corbin, Interim CTO Director. “When the transcontinental railroad bypassed Colorado for Wyoming, the people of Colorado built a line up to Cheyenne, ensuring we would benefit from this new form of transportation. Colorado’s tourism industry displays that same kind of “can do” attitude.” 

The three-day conference includes breakout sessions, guest speakers, a trade show and several networking opportunities. 

In addition to programming, the conference will host the 2021 Governor’s Awards for Outstanding Colorado Tourism Efforts. These awards are reviewed by the Governor’s Tourism Conference Committee based on the information provided and a set criteria. Categories for these awards are: 

  • Outstanding Marketing Program
  • Outstanding Sustainable Tourism Initiative, Program or Project
  • The Jack Snow Award for Outstanding Volunteer
  • Outstanding Individual Contribution to Colorado Tourism
  • Outstanding Community Tourism Initiative

Tourism Conference Professional Scholarship Program Expanded

Because tourism businesses were so adversely affected by the COVID-19 pandemic, the CTO this year expanded professional scholarship eligibility to include those who want to attend the conference, but are unable to do so financially. 

“This is one more way we are working to support our industry and power Colorado’s comeback,” said Corbin. 

This scholarship is available to first-time attendees as well as partners who have experienced recent budget reductions. The scholarship includes conference registration and up to $350 in reimbursement for lodging and mileage expenses. To find out more, visit the scholarship page

The CTO is continuing to monitor CDPHE and CDC guidelines, and will make adjustments as required. To learn more about the Colorado Governor’s Tourism Conference or to register, visit the website.

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