Colorado Tourism Office Joins State Fair to Showcase the State

DENVER (August 24, 2021) -- For the first time, the Colorado Tourism Office will host an exhibit at the Colorado State Fair inviting fairgoers to learn about all that Colorado has to offer and how to enjoy it responsibly.

The exhibit, running August 27 to September 6, will be held in the new Explore Colorado Building and feature displays of exciting destinations across the state, inspiring visitors to explore Colorado and reminding them to “Do Colorado Right.”

“One of the Colorado State Fair’s primary goals is to create family experiences,” said Scott Stoller, General Manager of the State Fair. “The Explore Colorado exhibit allows us to further this goal by inspiring additional family experiences beyond the 11 days of the annual State Fair.”

Visitors to the exhibit will be greeted with a welcoming message and invitation to “show our lands and people plenty of love, kindness and respect -- and those places promise to pay it back tenfold.”

The exhibit highlights Colorado’s eight tourism regions, the history of each region and recommended experiences that are fun for the whole family. These regional displays are complemented by recommended steps to “Do Colorado Right” with scannable QR codes for more information. 

These steps are:

  • Follow the Care for Colorado Leave No Trace Principles
  • Get inspired by the photos on the walls around you to explore Colorado’s regions via low-impact activities
  • Plan ahead and be safe in the backcountry 
  • Make the most of YOUR Colorado time 
  • Other ideas for travel that are easy on the environment -- ideas that Do Colorado Right 

“We are thrilled to partner with the Colorado State Fair to welcome visitors back responsibly to some of many areas that make Colorado special,” said Timothy Wolfe, CTO Director. “This exhibit underscores the importance of the Care for Colorado principles and how we can all work together to ‘Do Colorado Right’.”

This two-year project was made possible through a $25,000 contribution from the Colorado State Fair and matched with $25,000 from the Colorado Tourism Office.

Alongside the Colorado Tourism Office’s support, the state fair is receiving financial support through HB21-1262, a bill signed by Governor Polis, which provides monetary support for agricultural events in Colorado. The bill allocates $5M for the state fair and industrial exhibition, $3.5M for the National Western Stock Show with $25M for construction and additional costs, and $2M for other agricultural events. 

For more information, visit the Colorado State Fair website.