Colorado Tourism Office

May 2022 Messaging: Be Water Wise

As a coalition, we aim to connect and provide education for our partners and members. This month we’ll be focusing our messaging on water. From drinking to recreating, water is one of the most important resources we have. As many are already aware, water is an especially limited resource in our great state of Colorado. We need to work together to not only conserve this precious resource, while also being able to enjoy it safely for recreational use.

Colorado Tourism Office Launches Reimagine Destinations Program to Foster Long-term Resilience of the Colorado Tourism Industry

The Colorado Tourism Office (CTO) is accepting applications for the Reimagine Destinations Program until June 7. The Reimagine Destinations Program assists Colorado tourism destinations to advance projects that foster the long-term resilience of the Colorado tourism industry. The CTO seeks to partner with awarded Colorado destination organizations by serving as their extended strategy and implementation team through this new program. 

Participating destination organizations will receive:

Announcing the 2022 Top Frontline Workers Nominated by the Colorado Tourism Industry

Each year, the Colorado tourism industry nominates tourism employees to be recognized as Top Frontline Tourism Workers in celebration of National Travel and Tourism Week. These nominees are people who do an outstanding job of welcoming visitors to our state and providing them with the best experiences possible.

Colorado Tourism Office Awards $289,537 in Tourism Management Grants

15 grants will support Colorado destinations as they recover from the impacts of the COVID-19 pandemic

The Colorado Tourism Office (CTO), a division of the Colorado Office of Economic Development and International Trade (OEDIT), announced today the recipients of its Tourism Management Grant. The Tourism Management Grant provides funding for tourism-related projects that develop, enhance or manage visitor experience in Colorado.

March 2022 Messaging: Keep Wildlife Wild

This month, we hope you will join us in sharing the importance of caring for the extraordinary 960+ wildlife species that call Colorado home. As springtime beckons us into the outdoors, it’s important to be aware that human activity can put extra stress on wildlife as they try to survive on depleted food supplies. Many animals are nesting, having their young or just coming out of hibernation. 

Coloradans, explore your own state this spring break

Spring break in Colorado gives students and families a chance to recharge, reconnect and maybe even revisit the open road. While millions of visitors travel to Colorado every year, Coloradans themselves comprise a significant travel segment and account for 24 percent of overnight leisure trips, adding significant economic impact to the state’s travel and tourism economy. 

February 2022 Messaging: Love Our Trails

Our February messaging encourages us to love our trails by focusing on the Care for Colorado Leave No Trace Principle, “Stick To Trails.” It’s important to remember that we need to Do Colorado Right and protect the 39,000 miles of marked trails we’re so lucky to have throughout our state. No matter the season or activity, all of us use trails for a similar goal, to spend time outdoors.