The Spending Power of Pride

As many know, June is national Pride Month. What some might not know is that metro Denver has the seventh largest LGBTQ+ community in the United States. As the first openly gay Governor, Governor Polis has made inclusivity and “Colorado for All” a cornerstone of his administration.

The LGBTQ+ community represents huge buying potential. Gay men and lesbians own more homes and cars, travel more, spend more on electronics and have the largest disposal income of any niche market. The community represents approximately 10 percent of the US consumer market. 

Closer to home, there are an estimated 220,000 LGBTQ+ consumers in Colorado with an estimated buying power of $10.6 billion. Other important considerations include: 

  • $80 billion spent in travel annually 
  • 3x more likely to eat out and go to entertainment than non-LGBTQ+ community
  • 37% make purchasing decisions at work 
  • 87% switch to brands with a positive LGBTQ+ stance 

These are just a few of the Colorado small businesses that are LGBTQ+ owned and/or friendly. By shopping these small businesses across the state and supporting LGBTQ+ community members, we are able to further the #ShopLocalColorado messaging while participating in inclusivity throughout Colorado. 

LGBTQ+ owned and/or friendly businesses in Colorado

Inclusion Spark

Inclusion Spark LLC is a coaching practice that specializes in embodied leadership development and diversity, equity and inclusion strategy. Services include individual and team coaching and integrative consulting services. Whether you want to cultivate fulfillment and belonging in your career, or seek a partner as you shape social justice efforts in your organization, contact Inclusion Spark. It is a team representing diverse and LGBTQ+ identities.

David Commercial Real Estate

David Commercial has been built on the belief that humans live their fullest lives when they are seen, heard, and are deeply known. David Commercial seeks to listen intentionally and provide exceptional service at every step of the process. 

Jordy Construction

Since its inception in 1958, Jordy Construction has been recognized as a leader in commercial construction. From data centers to high-profile restaurants, Jordy consistently delivers complex, multi-phased projects on time and on budget for their clients. 

Transitions Coaching 

As an LGBTQ+ person, Christina Wade knows that life is filled with challenges. Transitions Coaching encourages honesty, integrity and mutual respect. Clients receive the full benefit of her skills and experience, helping them create the life they have always wanted. 

Denver’s Cupid

Denver’s Cupid is the only LGBTQ+ matchmaking service based in Denver. The business offers personal matchmaking, virtual curated dating and social events for singles and couples. Everyone deserves love and connection.

Summit Tacos

Located in Longmont, Summit Tacos offer incredible Mexican food for dining and catering options. 

Galusha Solar

Galusha Solar provides creative energy solutions for homes and businesses. From traditional rooftop systems to solar patios and carports.

DV8 Distillery 

DV8 Distillery is a craft distillery and entertainment venue. They focus on rice-based, handcrafted spirits and primarily serve the queer and local artist lifestyle and entertainment scene.

The Triangle Bar

The Triangle Bar features crafted cocktails, fresh farm to bar food, coffee by Starbucks and lively entertainment seven days a week. They strive to offer an elevated experience to their LGBTQ+ family and allies by offering food and cocktails featuring locally sourced & sustainable products when available.

How to promote the #ShopLocalColorado message

We encourage businesses and economic development partners to share these stories and the #ShopLocalColorado message. If you are a Colorado small business, we encourage you to submit your business to be featured. Upcoming themes include summer, Family Reunion Month, back to school and National Small Business Week in September.