#ShopLocalColorado Toolkit

The #ShopLocalColorado toolkit provided resources and campaign materials to encourage Coloradans to shop local during the height of the pandemic and has now concluded. Business owners and economic development leaders across Colorado were able to use the provided graphics, social media copy, and success stories in their marketing channels. 

We encourage you to continue to use the #ShopLocalColorado hashtag in your social media posts to strengthen this campaign's presence on social media and connect you to others doing similar work.

This program is no longer active. Please submit your business for the Minority Business Directory if you are 51%+ owned by minority, women, and veteran business owners. Thank you. 

Overview

Type: Toolkit

For: Businesses and community partners

OEDIT division: Colorado Small Business Development Center Network

In the winter of 2020, the Colorado Small Business Development Center Network created a holiday #ShopLocalColorado campaign to encourage Coloradans to shop at their small businesses for their holiday gifts. The COVID-19 pandemic made the importance of shopping local more critical than ever. Small businesses in Colorado employ more than 1.1 million Coloradans, or nearly 50% of the Colorado workforce. Supporting small businesses ensures these jobs remain viable.

According to the Small Business Administration, when we shop locally, 70% of our spending stays in the local economy, whereas only 30% remains when shopping non-locally. This means if we spend $100, our communities keep $70. This spending increases local tax revenues, used to support schools, police, fire stations, roads and more. Local businesses also utilize other local businesses such as marketing, accounting and printing, further impacting the local economy.

The holiday campaign was successful and shared a number of shop local campaigns run by various organizations across the state. We received 18 media hits across the state and received well over 150,000 impressions on social media.

In July 2022, the campaign concluded.

Ongoing campaign graphics

We have created the following graphics for you to share with your social media posts and in your newsletters. Feel free to use the #ShopLocalColorado hashtag in your social media posts and use these graphics if they are helpful. Please do not edit or distort any of the images.

Twitter and LinkedIn:

Instagram and Facebook:

Program Manager

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Connect Further

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