#ShopLocalColorado Toolkit

The #ShopLocalColorado toolkit provides resources and campaign materials to encourage Coloradans to shop local. Business owners and economic development leaders across Colorado can use the provided graphics, social media copy, and success stories in their marketing channels. Each month we will refresh the toolkit with new social media posts and content to share to your audiences.

Please use the #ShopLocalColorado hashtag in your social media posts related to this campaign to strengthen this campaign's presence on social media and connect you to others doing similar work.

Overview

Type: Toolkit

For: Businesses and community partners

OEDIT division: Colorado Small Business Development Center Network

Each month, we will provide a few social media posts for you to use and share on your organization’s social media. Use the hashtag #ShopLocalColorado to further this campaign. We encourage you to also create content beyond what we’ve created that is relevant for your audience.

This April, we are celebrating Earth Day and supporting outdoor recreation, sustainability, and renewable energy small businesses across the state. Encourage your communities to shop locally at their outdoor recreation industry businesses with the following social content. We will also be posting for National Beer Day in honor of our local Colorado breweries.

Social media copy

April 7: National Beer Day
Happy #NationalBeerDay! Did you know that Colorado is ranked #2 for the number of craft breweries? Tag your favorite Colorado brewery. #ShopLocalColorado https://www.coloradobrewerylist.com/brewery/

April 22: Earth Day
Looking for an outdoor recreation business to get outside for Earth Day? The Colorado Outdoor Recreation Industry Directory is a comprehensive listing of outdoor recreation businesses, nonprofits, and educational organizations across Colorado. #ShopLocalColorado https://oedit.colorado.gov/orec-business-directory

Stock up on the locally made and designed products that help Coloradans explore our great outdoors, from skis and boards to backpacks, bikes, performance clothing, shoes and more. #ShopLocalColorado https://www.colorado.com/articles/shop-local-outdoor-gear

This Earth Day, shop a sampling of local businesses that create sustainable products while also giving back to their communities, then take your pick from this sampling of the eco-friendly and low-impact experiences throughout the state. #ShopLocalColorado https://www.colorado.com/articles/celebrate-earth-day-eco-friendly-expe…

Campaign graphics

We have created the following graphics for you to share with your social media posts and in your newsletters. Please do not edit or distort any of the images.

Twitter and LinkedIn:

Instagram and Facebook:

Shop Local is an ongoing campaign promoting Colorado's small businesses. Come back each month to this toolkit to participate in the monthly campaigns and bring awareness to local businesses.

Upcoming campaigns include these themes:

  • May: Small Business Month, Mother's Day 
  • June: Pride Month, Father's Day 
  • July: Family Reunion Month
  • August: Back to school 
  • September: National Small Business Week
  • October: Women's Small Business Month
  • November: Denver Restaurant Week, National Native American Awareness Month
  • December: Holiday shopping 

In the winter of 2020, the Colorado Small Business Development Center Network created a holiday #ShopLocalColorado campaign to encourage Coloradans to shop at their small businesses for their holiday gifts. The COVID-19 pandemic made the importance of shopping local more critical than ever. Small businesses in Colorado employ more than 1.1 million Coloradans, or nearly 50% of the Colorado workforce. Supporting small businesses ensures these jobs remain viable.

According to the Small Business Administration, when we shop locally, 70% of our spending stays in the local economy, whereas only 30% remains when shopping non-locally. This means if we spend $100, our communities keep $70. This spending increases local tax revenues, used to support schools, police, fire stations, roads and more. Local businesses also utilize other local businesses such as marketing, accounting and printing, further impacting the local economy.

The holiday campaign was successful and shared a number of shop local campaigns run by various organizations across the state. We received 18 media hits across the state and received well over 150,000 impressions on social media.

In early 2021, the campaign was renewed to offer consistent resources every month for local businesses and organizations to share the #ShopLocalColorado messaging.

Colorado small businesses can submit their business to be considered for a feature in the #ShopLocalColorado campaign. If selected, your business may be highlighted in a social media post, a blog post, or both. Complete the form to submit your business for consideration in the campaign.

Program Manager

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