#ShopLocalColorado Toolkit

The #ShopLocalColorado toolkit provides resources and campaign materials to encourage Coloradans to shop local. Business owners and economic development leaders across Colorado can use the provided graphics, social media copy, and success stories in their marketing channels. Each month we will refresh the toolkit with new social media posts and content to share to your audiences.

Please use the #ShopLocalColorado hashtag in your social media posts related to this campaign to strengthen this campaign's presence on social media and connect you to others doing similar work.

Overview

Type: Toolkit

For: Businesses and community partners

OEDIT division: Colorado Small Business Development Center Network

Each month, we will provide a few social media posts for you to use and share on your organization’s social media. Use the hashtag #ShopLocalColorado to further this campaign. We encourage you to also create content beyond what we’ve created that is relevant for your audience.

This May, we are celebrating Mother's Day with the small, local businesses across the state that offer incredible floral arrangements, garden supplies, and self care guides for new and expecting mothers. We are also paying homage to Asian Pacific American Heritage month. Encourage your communities to shop locally at their small businesses with the following social content.

Social media copy

Mother's Day is right around the corner and if you haven't quite decided how to make the mothers in your life feel special this year, look no further. We gathered a list of local, small plant stores across the state offering seeds, plants, gardening tools, classes, and other gifts for mothers in your life this May. #ShopLocalColorado https://oedit.colorado.gov/blog-post/mothers-day-is-around-the-corner-s…

Are you looking for a way to celebrate all of the mothers this May? Search the Minority Business Office directory for women-owned businesses to show some love and find gifts you can feel extra good about giving. #ShopLocalColorado https://oedit.colorado.gov/minority-owned-businesses?f%5B0%5D=self_cert…;

If you’re looking for the perfect gift to show the mothers in your life how much you love them, check out your local small businesses. If you need some inspiration, floral shops and self care shops are a great place to start! #ShopLocalColorado 
https://oedit.colorado.gov/blog-post/celebrate-the-mothers-in-your-life…;

No matter what Mother's Day means to you or how you celebrate it, Out There Colorado has outlined 10 days you can enjoy the holiday this year and get to know Colorado even better. #ShopLocalColorado https://www.outtherecolorado.com/news/10-things-to-do-this-mothers-day-…

May is Asian/Pacific American Heritage Month. Nationwide partners join in paying tribute to the generations of Asian and Pacific Islanders who have enriched America's history and are instrumental in its future success. Explore Asian-owned small businesses across the state. #ShopLocalColorado https://www.acccolorado.org/list/

Ongoing campaign graphics

We have created the following graphics for you to share with your social media posts and in your newsletters. Please do not edit or distort any of the images.

Twitter and LinkedIn:

Instagram and Facebook:

Shop Local is an ongoing campaign promoting Colorado's small businesses. Come back each month to this toolkit to participate in the monthly campaigns and bring awareness to local businesses. If your business would be a good fit to be featured, please fill out our form below. 

Upcoming campaigns include these themes:

  • January: Holiday shopping
  • February: Black History Month, Valentine's Day
  • March: Women's History Month, 303 Day
  • April: Earth Day, National Handmade Day, Liquid Arts
  • May: Economic Development Week, Mother's Day 
  • June: Pride Month, Father's Day 
  • July: Family Reunion Month, Veteran-owned
  • August: Back to school 
  • September: National Small Business Week, Hispanic Heritage Month
  • October: Women's Small Business Month, Employee Ownership Month
  • November: Denver Restaurant Week, National Native American Awareness Month
  • December: Holiday shopping 

Colorado small businesses can submit their business to be considered for a feature in the #ShopLocalColorado campaign. If selected, your business may be highlighted in a social media post, a blog post, or both. Complete the form to submit your business for consideration in the campaign.

In the winter of 2020, the Colorado Small Business Development Center Network created a holiday #ShopLocalColorado campaign to encourage Coloradans to shop at their small businesses for their holiday gifts. The COVID-19 pandemic made the importance of shopping local more critical than ever. Small businesses in Colorado employ more than 1.1 million Coloradans, or nearly 50% of the Colorado workforce. Supporting small businesses ensures these jobs remain viable.

According to the Small Business Administration, when we shop locally, 70% of our spending stays in the local economy, whereas only 30% remains when shopping non-locally. This means if we spend $100, our communities keep $70. This spending increases local tax revenues, used to support schools, police, fire stations, roads and more. Local businesses also utilize other local businesses such as marketing, accounting and printing, further impacting the local economy.

The holiday campaign was successful and shared a number of shop local campaigns run by various organizations across the state. We received 18 media hits across the state and received well over 150,000 impressions on social media.

In early 2021, the campaign was renewed to offer consistent resources every month for local businesses and organizations to share the #ShopLocalColorado messaging.

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