#ShopLocalColorado Toolkit

The #ShopLocalColorado toolkit provides resources and campaign materials to encourage Coloradans to shop local. Business owners and economic development leaders across Colorado can use the provided graphics, social media copy, and success stories in their marketing channels. Each month we will refresh the toolkit with new social media posts and content to share to your audiences.

Please use the #ShopLocalColorado hashtag in your social media posts related to this campaign to strengthen this campaign's presence on social media and connect you to others doing similar work.

Overview

Type: Toolkit

For: Businesses and community partners

OEDIT division: Colorado Small Business Development Center Network

Each month, we will provide a few social media posts for you to use and share on your organization’s social media. Use the hashtag #ShopLocalColorado to further this campaign. We encourage you to also create content beyond what we’ve created that is relevant for your audience.

This March, we are celebrating Women's History Month and supporting women-owned businesses across the state. Encourage your communities to shop locally at their women-owned businesses with the following social content. We will also be highlighting 303 Day and St. Patrick’s Day as opportunities to dine locally and discover new favorite restaurants. 

Social media copy

March 3: #303 Day
This #303Day, we can’t wait to celebrate everything that makes Denver and Colorado so special. Your March 3 plans have to include one of Colorado’s unbelievable local restaurants. #ShopLocalColorado https://303magazine.com/2020/03/denver-delivery-to-go-takeout-curbside/

March 8: International Women’s Day
#InternationalWomensDay is right around the corner. Support your local, women-owned businesses this year by searching the Minority Business Office directory for over 350 women-owned businesses throughout Colorado. #ShopLocalColorado
https://oedit.colorado.gov/minority-owned-businesses?f%5B0%5D=self_cert…;

In 2019, there were about 230,000 women-owned businesses, comprising 40% of all businesses in Colorado. This month, show some support by shopping at your local women-owned business. #WomensHistoryMonth #ShopLocalColorado http://coloradowomenschamber.chambermaster.com/list/

March 17: St. Patrick’s Day and National Small Business Development Center Day
Looking for a local brewery to celebrate St. Patrick’s Day this year? This list of over 250 breweries across Colorado has you covered. #DrinkLocal #ShopLocalColorado https://www.colorado.com/colorado-breweries

Today we are celebrating National Small Business Development Center Day. Be sure to go out and shop your favorite local business or discover a new one. Check out https://www.coloradosbdc.org/ to learn more about what the SBDCs do. 

Campaign graphics

We have created the following graphics for you to share with your social media posts and in your newsletters. Please do not edit or distort any of the images.

Twitter and LinkedIn:

Instagram and Facebook:

Shop Local is an ongoing campaign promoting Colorado's small businesses. Come back each month to this toolkit to participate in the monthly campaigns and bring awareness to local businesses.

Each month, we will be highlighting Colorado small businesses that connect to our themes. If you are interested in becoming featured and fit one of the themes, please contact the program manager below to submit your story.

Upcoming campaigns include these themes:

  • April: Earth Day, National Handmade Day
  • May: Small Business Month, Mother's Day 
  • June: Pride Month, Father's Day 
  • July: Family Reunion Month
  • August: Back to school 
  • September: National Small Business Week
  • October: Women's Small Business Month
  • November: Denver Restaurant Week, National Native American Awareness Month
  • December: Holiday shopping 

In the winter of 2020, the Colorado Small Business Development Center Network created a holiday #ShopLocalColorado campaign to encourage Coloradans to shop at their small businesses for their holiday gifts. The COVID-19 pandemic made the importance of shopping local more critical than ever. Small businesses in Colorado employ more than 1.1 million Coloradans, or nearly 50% of the Colorado workforce. Supporting small businesses ensures these jobs remain viable.

According to the Small Business Administration, when we shop locally, 70% of our spending stays in the local economy, whereas only 30% remains when shopping non-locally. This means if we spend $100, our communities keep $70. This spending increases local tax revenues, used to support schools, police, fire stations, roads and more. Local businesses also utilize other local businesses such as marketing, accounting and printing, further impacting the local economy.

The holiday campaign was successful and shared a number of shop local campaigns run by various organizations across the state. We received 18 media hits across the state and received well over 150,000 impressions on social media.

In early 2021, the campaign was renewed to offer consistent resources every month for local businesses and organizations to share the #ShopLocalColorado messaging.

Program Manager

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