CannaBusiness Foundations Technical Assistance

The CannaBusiness Foundations Technical Assistance program provides educational content focused on the foundations of business development and best practices in the cannabis industry. The curriculum is housed on a secure learning management system and includes educational videos, coursework, and more. These materials are accessible on-demand, so participants can work through the curriculum at their own pace. The educational program is free of charge, but requires that participants register for an account to access the content.

The Cannabis Business Office partnered with Make Green Go! to create a foundational Technical Assistance program. Make Green Go! has provided business development services to social equity communities since 2010. The organization has extensive experience in content development, user-friendly platforms, and a network of members and subject matter experts. The Cannabis Business Office is excited for this partnership to offer their curated content on our Technical Assistance platform.

Please note that social equity cannabis businesses seeking a Cannabis Business Grant will need to complete this full online learning program in order to be eligible for funding. 

This Technical Assistance program is currently closed but will reopen before any future grant opportunities.


Type: Technical assistance

For: Cannabis businesses

Cost: Free

Registration period: Closed

OEDIT division: Cannabis Business Office

Self-paced learning allows participants to interact and engage with content, including scenario-based learning, videos, text, exercises, and assignments. Using these tools, participants will remain engaged at any level of educational background.

The coursework for the business foundations program will typically take 15 to 20 hours to complete from start to finish. Progress is saved, so participants may complete the program at their pace and maintain their progress.

The business foundations program includes 15 mandatory modules and 2 additional, optional modules. Each module will take about 60 to 90 minutes to complete. The first half of the program has optional assignments that serve as the building blocks for creating a business plan. It is strongly recommended that participants complete these assignments, as they will be requested for submission in the Cannabis Business Grant application.

The 15 modules are:

  • Business opportunity discussion
  • Business basics
  • Market analysis
  • Market strategy 
  • Basic numbers
  • Building a team
  • Plans and pitches
  • Getting financed
  • Cash and taxes
  • The web
  • Branding
  • Fundraising and your pitch deck
  • Integrated marketing
  • Developing your website
  • Public relations

Additional bonus courses will be added as they become available. Currently, two bonus modules include:

  • Securing funding
  • Financial projections and capital budgeting

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