Life is Strange: True Colors, a groundbreaking AAA video game produced by Deck Nine with support from the Colorado Office of Film, Television, and Media (COFTM) within the Colorado Office of Economic Development and International Trade (OEDIT), has received the prestigious Peabody award. Life is Strange tells the compelling story of a 21-year-old Asian American woman with a unique supernatural ability. The game also explores the experiences of a bisexual protagonist who has spent years in foster care. During production, the development team prioritized diversity and inclusivity, collaborated with mental health professionals and used advanced motion capture technology for lifelike character animations.
The Colorado Economic Development Commission approved a Colorado Film Incentive for Life is Strange: True Colors in October 2018. These incentives, which are managed by COFTM, can be used to support video game development as well as movie and television productions. In 2022, the video game market was estimated to be $97.67 billion in the United States. Incentives encourage film and media production in Colorado with a performance-based rebate for up to 20% of qualified expenses for productions that hire local cast and crew. On average, they provide an 18-to-1 direct return on investment for the economy. Deck Nine is also set to release The Expanse: A Telltale Series on July 27, 2023 which has also been approved for a Colorado Film Incentive.