Pikes Peak Wonders

CRAFT Case Study: Fremont County Tourism Council, Pikes Peak Wonders

Fremont County Tourism Council (FCTC), in the Pikes Peak Wonders travel region, was awarded a CRAFT Recovery Mentor program by the Colorado Tourism Office in fall 2020 to advance recovery efforts related to the COVID-19 pandemic. The objective of this CRAFT Recovery Mentor program was to engage with the Fremont County Tourism Council Advocacy Committee to develop an Advocacy and Community Engagement plan.

CRAFT Case Study: Badger Creek Ranch, Fremont County

Badger Creek Ranch was awarded a CRAFT Mentor program by the Colorado Tourism Office in winter 2017 and summer 2019. The objective of the 2017 CRAFT Mentor program was to develop a strategic plan with clear, actionable goals, as well as to create a strong financial plan. The objective of the 2019 program was to develop a branding and marketing plan to support the Badger Creek Ranch strategic plan initiatives.

CRAFT Case Study: Heart of the Rockies Regional Medical Center, Chaffee County

Heart of the Rockies Regional Medical Center (HRRMC) was awarded a CRAFT Mentor program by the Colorado Tourism Office in fall 2018. The objective of this CRAFT Mentor program was to create an all inclusive marketing plan that supports the mission of the HRRMC's weekend wellness retreats and to attract participants from outside of Chaffee County.