February 2022 Messaging: Love Our Trails

Our February messaging encourages us to love our trails by focusing on the Care for Colorado Leave No Trace Principle, “Stick To Trails.” It’s important to remember that we need to Do Colorado Right and protect the 39,000 miles of marked trails we’re so lucky to have throughout our state. No matter the season or activity, all of us use trails for a similar goal, to spend time outdoors.

In order for us to continue to enjoy Colorado’s trails, we need your help to educate and inspire visitors and residents about the importance of good trail etiquette — especially with the record-breaking numbers of people that continue to venture outdoors.

Yours in stewardship,

Tim Wolfe, Director, Colorado Tourism Office
Dana Watts, Executive Director, Leave No Trace

Help Us Share the Care for Colorado Monthly Messaging

Please feel free to share these assets on your own channels — just be sure to credit the partner organization and link back to their site.

Resources from Colorado Tourism Office & Leave No Trace:

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#CareForColorado social media posts

Share any of the winter-safety-focused social-media posts below to encourage visitors to Care for Colorado on all their adventures. Use one (or all) of these ready-made social posts or create your own. Don’t forget to tag @VisitColorado and @LeaveNoTraceCenter on all your posts.

  • Caption 1: With over 39,000 miles of marked trails, there’s plenty to explore in Colorado! Protect plants and prevent erosion by enjoying scenic views from the trail. If you find that the vistas have literally taken your breath away, be sure to catch a break on durable surfaces like rock, dirt and dry grass. #CareforColorado #LeaveNoTrace
  • Caption 2: Even though shortcuts can be tempting, choose to protect the homes of the true locals. A few extra strides on the path will protect plants and wildlife habitats. #CareforColorado #LeaveNoTrace
  • Caption 3: Colorado’s trails have gotten quite popular these days so always be sure to yield to other hikers headed uphill — they need the momentum! Plus, i​​t earns you good karmic points #CareforColorado #LeaveNoTrace

Know Before You Go/Care for Colorado Additional Resources

Care for Colorado Coalition 'Love our Trails' Success Stories

Breckenridge Tourism Office: The “Are You COLO-READY?” Go Breck Brochure was custom designed to feature the Care For Colorado Leave No Trace Principles, trail descriptions and “Are You Breck-Ready?'' information. If you would like to have your own brochure designed, please reach out to Kaiti Jacobson to get s​​tarted today!

Lake City: Lake City included Care for Colorado Leave No Trace Principles in their OHV Regulations Section which focuses on what you need to know before riding on area trails. They also included the Care for Colorado Leave No Trace Principles on the bottom of their official trail map, which they included on their website and in their Visitor Guide. Five thousand copies of the map were printed to distribute to visitors.

Care for Colorado Coalition News

Care for Colorado Coalition

If you have any questions about the Care for Colorado Coalition or would like to refer an organization, agency or business to be a Partner or Member, please email Barb Bowman.