New site dedicated to in-state economic needs as ChooseColorado.com sharpens its focus on external business attraction and investment
DENVER -- The Colorado Office of Economic Development and International Trade (OEDIT) has launched its new website, oedit.colorado.gov, dedicated to serving Colorado’s collective economic needs.
Previously, OEDIT’s varied economic programs were housed in seven unit-specific websites, but now oedit.colorado.gov combines all of those OEDIT websites and programs into one easy-to-navigate site.
“Our office serves two distinct audiences -- external businesses looking to move or expand in Colorado, and in-state stakeholders seeking economic or technical support,” said OEDIT Executive Director Betsy Markey. “The launch of oedit.colorado.gov allows us to serve the economic needs of our in-state audience more efficiently and fulfill Governor Polis’ commitment to make government easier and more accessible.”
The new website features a one-stop searchable directory of over 150 OEDIT programs and funding opportunities. Previously, businesses had to go to one site for tourism support, another site for minority business support and yet another site for small business development support, even if they qualified for all. The new site combines all programs and units of OEDIT into one site, making human-centered design the core of its functionality.
Small businesses are facing unparalleled challenges during this pandemic. By creating a new website focused on improving user experience, OEDIT is increasing access for Coloradans and lowering barriers to entry to all programs and funding opportunities.
The existing choosecolorado.com site will be dedicated to out-of-state business attraction and investment, with a seamless transition to oedit.colorado.gov for programmatic support.
“Choosecolorado.com is for just that; businesses we want to choose Colorado,” said Lena Gerber, digital marketing manager at OEDIT who led the redesign. “The oedit.colorado.gov site is for businesses who have already chosen Colorado and are looking for the myriad types of support that we offer. This new site lowers barriers and improves transparency around eligibility for all programs.”