Denver and Cities of the Rockies

CRAFT Case Study: Poudre Heritage Alliance, Denver & Cities of the Rockies

The Poudre Heritage Alliance (PHA), the coordinating entity of the Cache la Poudre River National Heritage Area (CALA), in the Denver & Cities of the Rockies region, was awarded a Colorado Rural Academy for Tourism (CRAFT) Recovery Mentor program by the Colorado Tourism Office (CTO) in fall 2020 to advance recovery efforts related to the COVID-19 pandemic. 

CRAFT Case Study: The City of Loveland Farmers Market, Larimer County

The City of Loveland Farmers Market at Fairgrounds Park was awarded a CRAFT Mentor program by the Colorado Tourism Office in winter 2016. The objective of this CRAFT Mentor program was to develop a marketing plan to support the Loveland Farmers Market and increase visitation.

Located in Larimer County, The City of Loveland Farmers Market’s mission is to provide their community with the freshest food available.

CRAFT Case Study: Berry Patch Farms, Weld County

Berry Patch Farms was awarded a CRAFT Mentor program by the Colorado Tourism Office in spring 2016. The objective of this CRAFT Mentor program was to create a Festival Event Plan & Procedures document for their pumpkin tasting event and cantaloupe festival, including event strategies, event challenges, liability and crowd management protocols, marketing efforts, and collaboration ideas.