February 2021 Care for Colorado Monthly Messaging: Do Colorado Right

Do Colorado Right

As part of the Coalition, you have access to monthly messaging to encourage stewardship of Colorado's precious resources. See below for messages you are welcome to share throughout February to promote safe and responsible travel!

Enlisting a lineup of Colorado-based celebrities and a humorous approach, the Colorado Tourism Office (CTO) has launched a campaign aimed at educating winter-season travelers to avoid spreading COVID-19. In a fun, disruptive way, the campaign illustrates how to observe safety protocols and avert risk-taking behavior in advance of the traditionally busy President’s Day and spring break travel periods. It encourages residents and travelers alike to engage in common health practices and “Do Colorado Right.”

Do Colorado Right Toolkit

Get the toolkit >>

And you can also share resources from the Care for Coloradans Responsible Tourism toolkit to encourage safe and responsible travel:

Care for Colorado content hub on COLORADO.com: Your main resource for promoting stewardship and responsible travel to include the Care for Colorado Principles, videos, brochures, downloadable posters and more.

Thank you for your commitment to Colorado Stewardship. Next up, in March, the theme for messaging will be to highlight Responsible Recreation With Pets. If you have any resources on this theme you would like to share, please feel free to send them to me.