Tourism Advertising Campaigns

Tourism Advertising Campaigns

Colorado is a unique state — one with majestic landscapes, fascinating history, dynamic cultural scenes and a spirit unlike any other. So when thinking of how to market the state, we aimed at painting a richer portrait of Colorado travel, showcasing dozens of fun moments in cultural and urban as well as outdoor settings.

Called the “Voice of Colorado,” this campaign excites you, challenges you, encourages curiosity and invites you to explore. Using Colorado enthusiasts, athletes, influencers and brands we told stories that touch on a range of activities, places and emotions. Colorado is a place where extraordinarily fun, inspirational and energizing experiences await for anyone who’s willing to give it a try — the experiences that help you truly Come to Life.

Colorado has a deep story to tell. And with this campaign, we’re able to tell every chapter of that story, from mountain adventure to the beauty of the plains and more.

Current Come to Life Print Ads          

Backcountry Winter Safety

With growing signs that unprecedented numbers of recreationists will be heading into the Colorado backcountry this winter, the Colorado Tourism Office launched a campaign that encourages backcountry enthusiasts to keep themselves and others safe. This campaign is meant to reduce pressures on natural resources, Colorado Search and Rescue and rural public health systems already stressed by the COVID-19 pandemic. Read the Backcountry Winter Safety toolkit.

When We Explore - Fall

In the face of the COVID-19 pandemic, we developed the first-ever, in-state fall campaign to spur Coloradans’ interest in exploring both urban and rural adventures to drive recovery. At the same time, we're encouraging our visitors to travel responsibly, both to address new impacts on public lands and to protect everyone's health and safety, with our ongoing 'Care for Colorado' and 'Care for Coloradans' initiatives. Read the When We Explore toolkit.

'When We Explore' - In-State

The Colorado Tourism Office created an in-state campaign this summer to encourage Coloradans to explore their backyard to support the tourism and hospitality industry. Read the When We Explore toolkit.

Love Letters to Colorado

Whether or not you live in Colorado, there’s always more to explore in our stunning state. Soothe your soul by taking a trip into the mountains. Marvel at the wildlife and wide-open spaces. Discover our rich history and culture. When you travel in Colorado, you come to life. Read the Love Letters to Colorado toolkit.