Programs and Funding

  • This grant provides up to 50% of eligible direct support costs, not to exceed $200,000 for hosting events in Colorado that take place on or before June 30, 2024.
  • This program supports outdoor recreation business development through research, partnerships, trade shows, and trade and investment missions.
  • Identify which certifications will help your small minority, veteran- and women-owned business bid on and win contracts with local, state, and federal governments.
  • This program helps fund large tourism projects to attract new visitors from out of state after the 2008 Great Recession. This program has awarded all funds.
  • This grant and tax credit helps new businesses start in or move into rural, economically distressed areas and hire new employees.
  • This scholarship pays for tourism entrepreneurs and small businesses to attend a Small Business Leading Edge Training.
  • The following lenders are possible sources of funding for small businesses in Colorado.


  • This grant helps small businesses expand internationally by funding international business development activities.
  • This grant provides funding to support projects that develop, enhance or better manage visitor experiences.
  • This grant provides funding to support tourism marketing and promotional campaigns.
  • This program helps Colorado tourism partners maximize their advertising and marketing dollars through group purchasing of media buys.
  • The Colorado Tourism Office produces and distributes two print publications called the Official Colorado State Vacation Guide and Love, Colorado magazine.
  • These promotions help tourism partners and small businesses take advantage of public relations connections to help them market themselves.
  • This program provides funding to eligible applicants to support the economic recovery of the travel and tourism industry in Colorado through the execution of tourism marketing and promotional campaigns.
  • This program helps promote content through Visit Colorado's social media pages to help share your destination with residents and visitors.
  • This program allows your organization to showcase tailored advertising messages on a digital screen within the interior walls of Colorado Welcome Centers.