Programs and Funding

  • Brand USA is the destination marketing organization for the United States which works closely with the travel industry to maximize the economic and social benefits of travel.
  • This credit enhancement helps small and medium-sized businesses in Colorado access loans that they would otherwise not get because they do not have enough collateral.
  • These loans provide up to $250 million in working capital loans to Colorado small businesses negatively impacted by the COVID-19 pandemic.
  • This program helps businesses and tourism partners advertise on Colorado.com by creating free and/or paid articles, business listings, maps, and events.
  • This credit enhancement is for businesses that typically struggle to get access to a bank loan.
  • This road show hosts events across the state to premiere Colorado Experience episodes in communities where the historical documentary series was filmed.
  • These loans help start-ups and small businesses that are underserved by traditional debt markets.
  • This fund provides helps small to medium-sized businesses negatively impacted by the COVID-19 pandemic get loans.
  • This fund provides loans and small grants to Colorado entrepreneurs and small business owners needing capital to start, restart, or restructure a business, and those who are not able to obtain a loan from traditional lenders.
  • As a part of the federal American Rescue Plan Act, the federal government passed the State Small Business Credit Initiative (SSBCI) bill to fund small business credit support and investment programs.
  • This program allows organizations to submit brochures about their business or other travel information to display at Colorado Welcome Centers.
  • This loan helps businesses in rural areas by giving loans and loan guarantees.
  • This discounted subscription gives tourism partners access to a visual content marketing software called CrowdRiff.
  • This event brings top industry leaders in film, television, and digital media to visit high school and college classrooms across the state.
  • The program helps organizations and tourism businesses advertise to consumers through tour operators in other countries to promote their destinations.
  • The following lenders are possible sources of funding for small businesses in Colorado.


  • This cooperative or co-op allows tourism partners to participate in upcoming photography shoots.
  • This program helps Colorado tourism partners maximize their advertising and marketing dollars through group purchasing of media buys.
  • The Colorado Tourism Office produces and distributes two print publications called the Official Colorado State Vacation Guide and Love, Colorado magazine.
  • These promotions help tourism partners and small businesses take advantage of public relations connections to help them market themselves.
  • This program helps promote content through Visit Colorado's social media pages to help share your destination with residents and visitors.
  • This program allows your organization to showcase tailored advertising messages on a digital screen within the interior walls of Colorado Welcome Centers.