CTO Research


The Colorado Tourism Office works with industry-leading research firms that create reports to measure the performance of our marketing campaigns, and assess the impact of tourism in Colorado. Research also helps us react quickly to changing market conditions and shape our strategy.

Tourism Annual Reports   

Since the beginning of the pandemic, the Colorado Tourism Office has been monitoring the effects of COVID-19 on our industry, using data to navigate a path forward. To help travel-related businesses and organizations across the state, the office has listed top travel research sources below. 

To access more travel information from MMGY Global, Denver International Airport, and other top sources, please sign up for our Tourism Tuesday newsletter.

U.S. Travel Association

The U.S. Travel Association is a national, non-profit organization which strives to increase travel ​​to and within the United States, and represents all components of the travel industry. 

Explore their research page.

Longwoods International

Longwoods International is an international research firm that has been tracking sentiment from 1,000+ consumers since the beginning of the pandemic in March 2020.

Explore their COVID-19 and American Travel Sentiment Research.

Destination Analysts

Destination Analysts is a global research firm that conducts weekly sentiment research from more than 1,200 travelers.

Access their COVID-19 Travel Insights.

Rove Marketing and Uber Media National Parks Visitation Dashboard

In collaboration with Rove Marketing and Uber Media, U.S. Travel is offering a new and exclusive dashboard that monitors daily unique mobile devices across various points of interest at sample U.S. National Parks and National Park Sites.

Explore the dashboard.

TSA Passenger Throughput

The Transportation Security Agency tracks the total number of passengers that pass through their checkpoints. They have numbers for 2022, 2021, 2020 and 2019. 

See the full dataset.