Do Colorado Right Toolkit

The Do Colorado Right toolkit can be used by communities to encourage Colorado residents and visitors to travel responsibly, whether by distancing, wearing a mask, or staying home when sick. The Colorado Tourism Office launched the 'Do Colorado Right' campaign in late 2020 to educate winter season travelers to avoid spreading COVID-19.

The campaign featured five high-profile locals in a series of snappy videos explaining how to “Do Colorado Right,” whether by distancing, wearing a mask or staying home when sick. The lineup includes Olympic Gold Medalist Red Gerard of Silverthorne, two-time Top Chef competitor Brother Luck of Colorado Springs and three well-known Denver residents — Bachelor contestant Ben Higgins, medical expert Dr. Payal Kohli, and fashion blogger Esther Leach.

Overview

Type: Toolkit

For: Tourism partners

OEDIT division: Colorado Tourism Office

None of the materials in the Colorado Tourism Office (CTO) toolkits can be altered or customized in any way without the CTO’s consent, including the addition or subtraction of:

  • logos
  • text
  • punctuation
  • images

If you’re considering altering any of the following, email editor@colorado.com, who can facilitate review for special uses. 

It is a violation of use of the Colorado Tourism Office’s materials if you are:

  • adding your or any other organization’s logo to the materials outlined above
  • removing the CTO logo from any of the materials
  • altering any part of the CTO logo (includes colors, size, shape and text)
  • repurposing the toolkit principles to fit your own organization (example: [Insert City Name]’s Care for Colorado Principles).
  • posting any of the above on your website or social channels without crediting CTO

To use the Colorado Tourism Office’s toolkits responsibly you can: 

  • reference the copyrighted campaign principles in text – the principles should never be labeled as rules, but always as principles or guidelines; they should always be referred to as the “[name of campaign] Principles”
  • reference the full campaign name in the text, the name should always be spelled out – for example, do not use LNT or Leave-No-Trace, instead of Leave No Trace
  • reprint the Care for Colorado Principles in your visitor guide or include them in your welcome packet – email us if you need different sizes for this purpose.
  • work with CTO to customize portions of the toolkit for your destination/organization and have it printed on releaf paper; minor edits to non-principles content can be made for free
  • share toolkit videos and content on your website and social channels, crediting the Colorado Tourism Office and other partners involved in individual campaigns
  • print the campaign principles and posters and post them in your visitor center or other welcome areas
  • print material from the toolkit to hand out to guests

To share or embed these videos on your own site, click the link to the video on YouTube. Below the video, click the "Share" button. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. Then paste that code into your own website.

Do Colorado Right by Ben Higgins (15 seconds)

Do Colorado Right by Ben Higgins (7 seconds)

Do Colorado Right by Red Gerard (15 seconds)

Do Colorado Right by Red Gerard (7 seconds)

Do Colorado Right by Medical Expert Dr. Payal Kohli (15 seconds)

Do Colorado Right by Medical Expert Dr. Payal Kohli (7 seconds)

Do Colorado Right by Chef Brother Luck (15 seconds)

Do Colorado Right by Chef Brother Luck (7 seconds)

Ben Higgins #1

Do Colorado Right

The do's and don’ts of going out.

Love isn’t all that’s in the air. See how to #DoColoradoRight with reality TV star and Coloradan Ben Higgins.

Download Ben Higgins #1 horizontal image

Download Ben Higgins #1 vertical image

Ben Higgins #2

Do Colorado Right

The do's and don’ts of going out.

Let’s clear the air on how to wear a mask. Like the way reality TV star Ben Higgins does it. #DoColoradoRight

Download Ben Higgins #2 horizontal image

Download Ben Higgens #2 vertical image

Red Gerard #1

Do Colorado Right

The do's and don’ts of winter in Colorado.

Shred it, don’t spread it. See how to #DoColoradoRight with pro snowboarder and Coloradan Red Gerard.

Download Red Gerard #1 horizontal image

Download Red Gerard #1 vertical image #1

Download Red Gerard #1 vertical image #2

Red Gerard #2

Do Colorado Right

The do's and don’ts of winter in Colorado.

Keep it clean like pro snowboarder and Coloradan Red Gerard. #DoColoradoRight

Download Red Gerard #2 horizontal image

Download Red Gerard #2 vertical image

Dr. Kohli #1

Do Colorado Right

The do’s and don’ts of feeling sick.

If you feel sick, get plenty of rest and get a free COVID test. Do it like Dr. Kohli. #DoColoradoRight

Download Dr. Kohli #1 horizontal image

Download Dr. Kohli #1 vertical image

Dr. Kohli #2

Do Colorado Right

The do’s and don’ts of feeling sick.

If you have COVID, stay as isolated as possible from your travel group. Do it like Dr. Kohli. #DoColoradoRight

Download Dr. Kohli #2 horizontal image

Download Dr. Kohli #2 vertical image

Brother Luck #1

Do Colorado Right

The do’s and don’ts of going out.

Pop your bubbly. Stay in your bubble. #DoColoradoRight like Chef Brother Luck.

Download Brother Luck #1 horizontal image

Download Brother Luck #1 vertical image

Brother Luck #2

Do Colorado Right

The do’s and don’ts of going out.

When the head chef says to do something, you do it. So it like Chef Brother Luck. #DoColoradoRight

Download Brother Luck #2 horizontal image

Download Brother Luck #2 vertical image

Esther Leach #1

Do Colorado Right

The do’s and don’ts of going out.

Smile under your style. #DoColoradoRight like Editor & Chief at Cherry Creek Fashion Magazine, Esther Leach.

Download Esther Leach #1 horizontal image

Download Esther Leach #2 vertical image

Esther Leach #2

Do Colorado Right

The do’s and don’ts of going out.

Pop your mask on. Then get your shopping on. #DoColoradoRight like Editor & Chief at Cherry Creek Fashion Magazine, Esther Leach.

Download Esther Leach #2 horizontal image

Download Esther Leach #2 vertical image

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