Care for Coloradans Responsible Tourism Toolkit

This toolkit is to help communities promote the Colorado Tourism Office's view of responsible tourism. The goal is to raise awareness for sharing care not only for Colorado destinations but for visitors and those who call our destinations home.

Below are resources you can use to help us amplify this message. All campaign materials live on the Care for Colorado Content hub.


Type: Toolkit

For: Tourism partners

OEDIT division: Colorado Tourism Office

None of the materials in the Colorado Tourism Office toolkits can be altered or customized in any way without the Colorado Tourism Office’s consent, including the addition or subtraction of:

  • logos
  • text
  • punctuation
  • images

If you’re considering altering any of the following, email, who can facilitate a review for special uses. 

It is a violation of use of the Colorado Tourism Office’s materials if you are:

  • adding your or any other organization’s logo to the materials outlined above
  • removing the Colorado Tourism Office logo from any of the materials
  • altering any part of the Colorado Tourism Office logo (includes colors, size, shape, and text)
  • repurposing the toolkit principles to fit your own organization (example: [Insert City Name]’s Care for Colorado Principles).
  • posting any of the above on your website or social channels without crediting the Colorado Tourism Office

To use the Colorado Tourism Office’s toolkits responsibly you can: 

  • reference the copyrighted material in the text – principles should never be labeled as rules, but always as principles or guidelines; they should always be referred to as the “[name of the campaign] Principles”
  • reference the full campaign name in the text, the name should always be spelled out – for example, do not use LNT or Leave-No-Trace, instead of Leave No Trace
  • reprint toolkit material in your visitor guide or include them in your welcome packet – email us if you need different sizes for this purpose.
  • work with Colorado Tourism Office to customize portions of the toolkit for your destination/organization and have it printed on ReLeaf paper; minor edits to non-principles content can be made for free
  • share toolkit videos and content on your website and social channels, crediting the Colorado Tourism Office and other partners involved in individual campaigns
  • print toolkit material and posters and post them in your visitor center or other welcome areas
  • print material from the toolkit to hand out to guests

“Over the last ten years, 54 percent of wildfires have been caused by humans, while the rest,  46 percent, have been ignited by lightning.” U.S. Forest Service 

We, in Colorado, certainly understand the devastation that wildfires can create. The current hot, dry, windy weather is causing concern about critical fire conditions across the state. Ancillary effects of past fire damage, such as mudslides and floods, are also impacting portions of Colorado.

Care for Colorado Stewardship Partners have joined together to provide a variety of resources about Wildfire Education for you to share, which you can find below. Thank you for helping us get this important information out to visitors and residents. 

Jill Corbin, Interim Director, Colorado Tourism Office    
Dana Watts, Executive Director, Leave No Trace Center for Outdoor Ethics

Wildfire safety resources

Please feel free to share these assets on your own channels — just be sure to credit the partner organization and link back to their site.

Social media posts

Share any of the posts below to encourage visitors to Care for Colorado on all their adventures. Don’t forget to tag @VisitColorado and @LeaveNoTraceCenter on all your posts.

  • Before you head out on your adventure, check local fire restrictions to make sure campfires are allowed. #CareForColorado #LeaveNoTrace
  • Build a minimum-impact fire. Consider whether the conditions are safe to have a fire at your picnic or campsite. #CareForColorado #LeaveNoTrace
  • Use existing fire rings or fire pans to build a campfire. #CareForColorado #LeaveNoTrace
  • Cook it on a camp stove! Camp stoves are fast. No need to gather wood, tend to a fire or douse it in water before going to bed. #CareForColorado #LeaveNoTrace
  • Remember the four Ds of firewood collection and use only dead, downed, dinky and distant wood to build a campfire. If you purchase wood, do so locally to prevent the spread of invasive species. #CareForColorado #LeaveNoTrace
  • Keep your campfire small. #CareForColorado #LeaveNoTrace
  • Never leave any campfire unattended. #CareForColorado #LeaveNoTrace
  • Burn all wood in a campfire completely to ash. Saturate campfire ash with water. Make sure your campfire is fully extinguished and cool to the touch before leaving the area or going to bed. #CareForColorado #LeaveNoTrace
  • Be careful of parking your car or ATV in tall, dry vegetation, such as grass. The hot underside of the vehicle can start a fire. #USDAForestService #CareForColorado #LeaveNoTrace

Care for Colorado Online Training Resources

Care for Colorado Stewardship Partner, the Colorado Wine Industry Development Board, has produced a new Pest Mitigation and Invasive Species Rack Card and Informational Poster to share. If you would like copies of the rack card, please contact Doug Caskey at

We invite you and your employees to take the free Colorado Concierge online training at any time to become even greater trusted sources of information for visitors and residents. There are six modules in total, the newest being the Inclusive Colorado Culture, plus 6 others you can take to learn about Care for Colorado, Colorado Essentials, Colorado-Stye Customer Service, Traveler Safety, Colorado Travel Regions and Hunting and Fishing. 

'5 Steps to Care for Coloradans' video

This '5 Steps to Care for Coloradans' animated video shares how visitors can stay safe and keep others around them protected. 

To embed this video on your own site:

  1. Click the listed YouTube links. 
  2. Under the video, click the "Share" button. 
  3. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. 
  4. Paste that code into your own website.

'5 Steps to Care for Coloradans' posters

These posters reiterate the 5 steps highlighted in the Care for Coloradans' animated video.

Classic 8 x 10 version
Abbreviated 8 x 10 version
Abbreviated Spanish-language edition

Share these 'Care for Coloradans' social stills that feature the animated graphics from the '5 Steps to Care for Coloradans' video. 

'Masks-Required' poster

This masks-required poster details in English and Spanish that there is a statewide mandatory mask order.

'Masks-Required' social media stills

Share these graphics on your social channels to inform tourists about the mandatory mask order in Colorado.



'Are you Colo-Ready?' brochure

The Care for Colorado Principles are shared in this brochure titled “Are You Colo-Ready?” This brochure encourages visitors to be good stewards of the places they visit in Colorado. The brochure also includes winter and summer packing advice along with other tips on traveling in Colorado.

“Are you Colo-Ready?” brochure
“Are you Colo-Ready?” Spanish-language brochure

You can work with us to customize the brochure for your own destination or nonprofit, for the cost of printing alone.

Email Laura Libby at Miles Partnership if you need to make edits to the brochure template. She can help you prepare your version to be professionally printed on ReLeaf paper.

Elements of the brochure that can be updated are: 

  • the Denver Shorthand section can be revised to reflect your destination’s unique local lingo (limit three terms with an average of 14 words per term)
  • two items in the Colorado Packing List can be updated with up to 20 words for the name and information about the items
  • information about your destination’s altitude can be amended in the “Act Like a Local” section

The Care for Colorado Principles must be included on customizations and may not be altered without permission of the Colorado Tourism Office and Leave No Trace. Any changes to the brochure must be approved by both the Colorado Tourism Office and Leave No Trace.

Examples of customized brochures are:

How to print brochures

Brochures are printed on ReLeaf paper. ReLeaf is a program that replants trees to replace those used in the creation of paper. Costs may increase or decrease depending on the shipping location. 

Printing costs are subject to change.

Quantity of Brochures Printing Costs
350 $370
500 $640
1000 $1,076
1,500 $1,560
2,500 $1,948
5,000 $2,207
10,000 $2,519
15,000 $3,081
20,000 $3,325
25,000 $3,646

'Are You Colo-Ready?' quiz

The “Are you Colo-Ready?” quiz builds on the Care for Colorado animated video, further engaging travelers in learning ways they can care for Colorado. Share the link to the quiz on your social channels, newsletters, blogs and more. Those who complete it can enter to win prizes from the Colorado Tourism Office.

You can share the ‘Care for Coloradans’: Explore With Kindness Article on social media and in your emails.

Program Manager

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