Care for Coloradans Responsible Tourism Toolkit

This toolkit is to help communities promote the Colorado Tourism Office's view of responsible tourism. The goal is to raise awareness for sharing care not only for Colorado destinations but for visitors and those who call our destinations home.

Below are resources you can use to help us amplify this message. All campaign materials live on the Care for Colorado Content hub.


Type: Toolkit

For: Tourism partners

OEDIT division: Colorado Tourism Office

None of the materials in the Colorado Tourism Office toolkits can be altered or customized in any way without the Colorado Tourism Office’s consent, including the addition or subtraction of:

  • logos
  • text
  • punctuation
  • images

If you’re considering altering any of the following, email, who can facilitate a review for special uses. 

It is a violation of use of the Colorado Tourism Office’s materials if you are:

  • adding your or any other organization’s logo to the materials outlined above
  • removing the Colorado Tourism Office logo from any of the materials
  • altering any part of the Colorado Tourism Office logo (includes colors, size, shape, and text)
  • repurposing the toolkit principles to fit your own organization (example: [Insert City Name]’s Care for Colorado Principles).
  • posting any of the above on your website or social channels without crediting the Colorado Tourism Office

To use the Colorado Tourism Office’s toolkits responsibly you can: 

  • reference the copyrighted material in the text – principles should never be labeled as rules, but always as principles or guidelines; they should always be referred to as the “[name of the campaign] Principles”
  • reference the full campaign name in the text, the name should always be spelled out – for example, do not use LNT or Leave-No-Trace, instead of Leave No Trace
  • reprint toolkit material in your visitor guide or include them in your welcome packet – email us if you need different sizes for this purpose.
  • work with Colorado Tourism Office to customize portions of the toolkit for your destination/organization and have it printed on ReLeaf paper; minor edits to non-principles content can be made for free
  • share toolkit videos and content on your website and social channels, crediting the Colorado Tourism Office and other partners involved in individual campaigns
  • print toolkit material and posters and post them in your visitor center or other welcome areas
  • print material from the toolkit to hand out to guests

Care for Colorado Stewardship Partner Colorado Parks and Wildlife (CPW) would like us to remind visitors and residents that while the temperatures are hot, in most areas the water remains cold. They strongly encourage everyone to wear a personal flotation device while enjoying water sports of any kind. As you will see below, we have included quite a few links featuring messaging about the importance of personal flotation devices.

In addition, let’s celebrate the fact that Colorado’s waters are currently clear of the zebra and quagga mussels, two highly destructive invasive species. Due to the CPW mandatory boat inspection program, CPW decontaminated 100 mussel-fouled boats in 2020 before they launched in Colorado waters. Please be sure to share one or more of the boating article links listed below about this successful program.

Water safety resources

Please feel free to share these assets on your own channels — just be sure to credit the partner organization and link back to their site.

Social media posts

Share any of the posts below to encourage visitors to Care for Colorado on all their adventures. Don’t forget to tag @VisitColorado and @LeaveNoTraceCenter on all your posts.

  • Having life jackets on board a vessel is not enough. Accidents happen too fast to put on a stowed life jacket, so be sure to wear yours at all times. #NationalSafeBoatingCouncil #CareForColorado #LeaveNoTrace
  • During an emergency, clothing can become heavy or waterlogged while in the water. Even a strong swimmer needs to wear a life jacket. #NationalSafeBoatingCouncil #CareForColorado #LeaveNoTrace
  • Wear a life-jacket style for your recreational water activity — fishing, water sports, boating, paddling and more. And don’t forget one for your pet! #NationalSafeBoatingCouncil #CareForColorado #LeaveNoTrace
  • Rivers are powerful and always changing. Know Before You Go and always check current conditions before heading out on your water adventures. #CPW #CareForColorado #LeaveNoTrace
  • Make sure your and your group's skills and experience match the river and its current conditions. #CareForColorado #LeaveNoTrace
  • Never swim alone. Even experienced swimmers can tire and get muscle cramps, too. #CPW #CareForColorado #LeaveNoTrace
  • Drink plenty of water, and listen to your body. Take breaks in the shade to avoid overheating. #CPW #CareForColorado #LeaveNoTrace

Care for Colorado Online Training Resources

We offer a free online hospitality training, including a new Hunting and Fishing module, sponsored by Colorado Parks and Wildlife. 

We invite you and your employees to take the free Colorado Concierge online training at any time to become even greater trusted sources of information for visitors and residents. There are six modules in total, the newest being the Hunting and Fishing module, plus five others you can take to learn about Care for Colorado, Colorado Essentials, Colorado-Stye Customer Service, Traveler Safety and Colorado Travel Regions.

'5 Steps to Care for Coloradans' video

This '5 Steps to Care for Coloradans' animated video shares how visitors can stay safe and keep others around them protected. 

To embed this video on your own site:

  1. Click the listed YouTube links. 
  2. Under the video, click the "Share" button. 
  3. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. 
  4. Paste that code into your own website.

'5 Steps to Care for Coloradans' posters

These posters reiterate the 5 steps highlighted in the Care for Coloradans' animated video.

Classic 8 x 10 version
Abbreviated 8 x 10 version
Abbreviated Spanish-language edition

Share these 'Care for Coloradans' social stills that feature the animated graphics from the '5 Steps to Care for Coloradans' video. 

'Masks-Required' poster

This masks-required poster details in English and Spanish that there is a statewide mandatory mask order.

'Masks-Required' social media stills

Share these graphics on your social channels to inform tourists about the mandatory mask order in Colorado.



'Are you Colo-Ready?' brochure

The Care for Colorado Principles are shared in this brochure titled “Are You Colo-Ready?” This brochure encourages visitors to be good stewards of the places they visit in Colorado. The brochure also includes winter and summer packing advice along with other tips on traveling in Colorado.

“Are you Colo-Ready?” brochure
“Are you Colo-Ready?” Spanish-language brochure

You can work with us to customize the brochure for your own destination or nonprofit, for the cost of printing alone.

Email Laura Libby at Miles Partnership if you need to make edits to the brochure template. She can help you prepare your version to be professionally printed on ReLeaf paper.

Elements of the brochure that can be updated are: 

  • the Denver Shorthand section can be revised to reflect your destination’s unique local lingo (limit three terms with an average of 14 words per term)
  • two items in the Colorado Packing List can be updated with up to 20 words for the name and information about the items
  • information about your destination’s altitude can be amended in the “Act Like a Local” section

The Care for Colorado Principles must be included on customizations and may not be altered without permission of the Colorado Tourism Office and Leave No Trace. Any changes to the brochure must be approved by both the Colorado Tourism Office and Leave No Trace.

Examples of customized brochures are:

How to print brochures

Brochures are printed on ReLeaf paper. ReLeaf is a program that replants trees to replace those used in the creation of paper. Costs may increase or decrease depending on the shipping location. 

Printing costs are subject to change.

Quantity of Brochures Printing Costs
350 $370
500 $640
1000 $1,076
1,500 $1,560
2,500 $1,948
5,000 $2,207
10,000 $2,519
15,000 $3,081
20,000 $3,325
25,000 $3,646

'Are You Colo-Ready?' quiz

The “Are you Colo-Ready?” quiz builds on the Care for Colorado animated video, further engaging travelers in learning ways they can care for Colorado. Share the link to the quiz on your social channels, newsletters, blogs and more. Those who complete it can enter to win prizes from the Colorado Tourism Office.

You can share the ‘Care for Coloradans’: Explore With Kindness Article on social media and in your emails.

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